Local orgs push ways to help after the holiday-giving rush
The war against hunger is at its peak in the first three months of the year, says Danny Keith, chief development and technology officer at Second Harvest Food Bank Of Santa Cruz (SHFB). He says donations to SHFB “atrophy” between January and March, as the press coverage received during its holiday food drives dies down.
“After the holiday period everybody goes through this retraction,” says Keith. “I don't think it's intended. It is more of a reflection of how the economy has been built for the last hundred years. January, February, [and] March is hard for everyone.” But as giving slows down and the weather gets warmer, hunger doesn't retreat.