March 17, 2010 4pm -7pm Cocoanut Grove
How To Santa Cruz is both the title of this year's business fair and a social media marketing initiative the Chamber has developed to give members the opportunity to engage in a rich social media experience. Each Business Fair participant has been invited to contribute to a collection of online articles on how to survive and thrive in Santa Cruz... information to their potential customers, visitors, and other businesses can find and contribute to.
Each article (text, video, or PowerPoint) utilizes the emerging marketing power of "authentic" communications and makes use of integrated social media – connecting the Article to related Facebook and LinkedIn sites and a Twitter feed. More importantly, the article becomes a searchable object that will return the information that users a searching for when they a looking for it.