One group pushes for a local currency plan
Imagine opening your wallet, shuffling past your Washingtons and Lincolns, and pulling out a crisp Santa Cruz dollar. The idea for a local currency is gaining momentum, and, although alternative currencies are increasing in popularity throughout the country, a Santa Cruz version promises to be unique.
An enthusiastic crew of health care providers, wellness educators, and local food activists are drawing up plans for a mutual discount network that is tentatively being called the Santa Cruz Wellness Exchange Cooperative. The group wants to infuse the county economy with an alternative currency (a “Santa Cruz Wellness Buck,” perhaps), designed to bolster business for local health care providers and food producers. The currency network would incorporate the mission of New Earth Exchange, a membership network for local businesses committed to environmental sustainability and mutual-aid, but would have an expanded focus and a greater reach.