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Jan 28th
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A Gulch in Limbo

A Gulch in Limbo

The Arana Gulch Master Plan faces another round of review
There’s something spellbinding about Arana Gulch. Its wide-open spaces, sprawling oaks and seasonal wetlands exist in perfect harmony with the dense urban setting that surrounds it on all sides. It is uncommon to find such a natural, relatively untouched space surviving in a city, but Santa Cruz has managed to preserve Arana Gulch’s inherent beauty since the city purchased the land in 1994. The city has been planning to use this space to connect the Eastside with the rest of Santa Cruz with a bike path ever since, but has yet to gain full approval.

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Local News

Spray-Free Santa Cruz?

Spray-Free Santa Cruz?

Pesticide ban targets LBAM sprays, but may not fall within city jurisdiction
An ordinance banning the bulk application of pesticides within City of Santa Cruz boundaries is inching closer to a vote, sparking debate over the rights of local governments and private landowners when fighting state chemical campaigns.

Motivated by the state’s program to eradicate the Light Brown Apple Moth (LBAM), local activists met with city council members last week to revise the proposed ordinance. Written by a citizens’ group called People Against Chemical Trespass (PACT), the rule could prevent aerial spraying of pheromone as well as the application of ground sprays in neighborhoods and yards. 

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Local News

Getting Tourism to Take Off

Getting Tourism to Take Off

Tourism took a hard hit in 2009. Will 2010 be any better?
With spring on our doorstep and summer soon to follow, Santa Cruz is once again entering tourist season. While not a favorite time for some residents, the City of Santa Cruz hopes to see more tourists heading here from over the hill or up the coast on Highway 1 into town as the days increase in length and the sun begins to peek from behind the clouds. The travel sector is counting on this summer to be stronger than the last, which recorded a 7 percent decrease in hotel occupancy and a 10 percent decrease in rates compared with the previous year.

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Business

Business Fair 2010 & Exhibitor’s

Business Fair 2010 & Exhibitor’s

March 17, 2010 4pm -7pm Cocoanut Grove
How To Santa Cruz
is both the title of this year's business fair and a social media marketing initiative the Chamber has developed to give members the opportunity to engage in a rich social media experience. Each Business Fair participant has been invited to contribute to a collection of online articles on how to survive and thrive in Santa Cruz... information to their potential customers, visitors, and other businesses can find and contribute to.

Each article (text, video, or PowerPoint) utilizes the emerging marketing power of "authentic" communications and makes use of integrated social media – connecting the Article to related Facebook and LinkedIn sites and a Twitter feed. More importantly, the article becomes a searchable object that will return the information that users a searching for when they a looking for it.

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Local News

In Defense of Education

In Defense of Education

Participants in the March 4 UCSC protests share their stories
“I am a language teacher!” UC Santa Cruz Italian lecturer Giulia Centineo screamed into the loudspeaker during a March 4 protest at UC Santa Cruz. Centineo held the microphone up to her lips and addressed the crowd, her hand trembling, perhaps out of nervousness or simply passion. “For years the administration has been shoving down our throats the idea that students are clients. No, students are students! I don't sell Italian! I teach Italian!”

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Local News

Now What?

Now What?

Our intrepid reporter follows up on newly implemented parking fees

March has arrived and, with it, new downtown parking fees. From the talk about town and the impassioned comments in response to Good Times’ Feb. 18 article, “Pay to Park,” it appears that Cruzans are up in arms over the charges.

I spoke with Les Gripkey, who created a website in response to the parking fees that provides the contact information for city council members and some “Free Parking Talking Points” (gripkeys.googlepages.com/parking). A Boulder Creek resident who regularly shops in Santa Cruz, Gripkey says his main goal in starting the page is to dispense information.

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Town Hall

Assemblymember Bill Monning

Assemblymember Bill Monning

How does the proposed “gas tax flip” affect local transportation and how does it fit in to current budget negotiations?

The “gas tax flip” proposed as part of Gov. Schwarzenegger’s budget would eliminate the sales tax on gas and, instead, increase the excise tax on gas resulting in a 5 cent per gallon price reduction at the gas pump. However, the end result would have a devastating impact on local transit: an estimated $6.5 million annual loss to the Santa Cruz Metro Transit District. This 20 percent decrease to Metro’s budget would require a reduction in the number of bus routes offered, a reduction in the number of Para Cruz shuttles, which transport people with disabilities, and the loss of more than 200 union jobs that include health benefits.

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Local News

Sharp Thinking

Sharp Thinking

Local program collects used sharps and old medicines

What does one do with that medicine cabinet full of expired aspirin bottles, ancient antibiotics, and other colorful capsules whose origins are long forgotten? What is the proper way to dispose of used syringes? While tossing these items into the trash or flushing them down the drain may be a common response, such impulsive disposal methods can actually harm Central Coast residents and natural habitats.

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Local News

All the Rage

All the Rage

Why one local surfer wants to put the ‘Aloha’ back in surfing
Denise Garcia began surfing as a child growing up in Santa Cruz County. She got serious about it around the age of 16, when she and a friend bought a longboard to share. They would walk from their homes in Soquel to Pleasure Point, taking turns carrying the board on their heads.

Now 29-years-old, Garcia is a seasoned surfer and Pleasure Point veteran. But as much as she loves Santa Cruz and its waves, a recent life-changing experience has put local surf culture into question for Garcia—what she once accepted as a competitive and aggressive tradition she now fears is facing a dangerous departure from everything it claims to stand for.

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Town Hall

Congressman Sam Farr

Congressman Sam Farr

The president recently repeated his campaign pledge to repeal the Pentagon’s “Don’t ask, Don’t tell” policy that bars openly gay men and women from serving in the military. Do you agree?

The “Don’t ask, Don’t tell” policy is wrong, plain and simple. And it’s wrong for a lot of reasons.

Let’s start with some practical issues. We may be wrapping up our misguided occupation of Iraq, but at the same time we’re increasing our armed presence in Afghanistan. I remain opposed to our presence in those countries, but I find it curious to reject soldiers during wartime for their sexual orientation.

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Throwing It All Away

Everybody’s for recycling, right? So why are we all doing it wrong? Our reporter gets down and dirty to uncover 10 secrets that will finally make the recycling process make sense

 

Aquarius Calling, Humanity Rising

Aquarius (11th sign after Aries) is the sign of service—serving one another, building community. Aquarius is fixed air, stabilizing new ideas in the world. When new ideas reach the masses the ideas become ideals within the hearts and minds of humanity. Air signs (Gemini, Libra and Aquarius) are mental. They think, ponder, study, research, gather and distribute information. For air signs, education and learning, communicating, writing, being social, tending to money, participating in groups and creating sustainable communities are most important. One of the present messages Aquarius is putting forth to the New Group of World Servers is the creation of the New Education (thus thinking) for humanity—one based not on commodities (banking/corporate values) but on virtues. Humanity and Aquarius Aquarius is the sign of humanity itself. We are now at the beginnings of the Age of Aquarius, the Age of Humanity (rising). The “rising” is the Aquarian vision of equality, unity, the distribution and sharing of all resources and of individual (Leo) creative gifts for the purpose of humanity’s (Aquarius) uplifting. This is the message in the Solar Festival of Aquarius (at the full moon) on Tuesday, Feb. 3. We join in these visions by reciting the World Prayer of Direction, the Great Invocation.Tuesday’s solar festival follows Monday’s Groundhog Day, or Imbolc (ancient Celtic fire festival) the halfway mark between winter solstice and spring Equinox). The New Group of World Servers (NGWS) during these two days are preparing for the upcoming Three Spring Solar Festivals: 1. Aries Resurrection/Easter Festival (April); 2. Taurus Buddha/Wesak Festival (May); and 3. Gemini’s Festival of Humanity (June). Aquarius and the new and full moons together are the primary astrological influences behind all of humanity’s endeavors. The NGWS are to teach these things, calling and uplifting humanity. Join us everyone. (301)

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Job Insecurity

Woman fights for her job in thoughtful, life-sized ‘Two Days One Night’
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Jeffrey’s Restaurant

Why quick and friendly service matters at a local diner.

 

If you didn't live in Santa Cruz, where would you be living?

I would live in Kauai because the water is warmer, and I just love it there. Maureen Niehaus, Santa Cruz, Dental Assistant

 

Clos LaChance Wines

Pinot Noir 2012

 

Striking Gold

A taste of Soquel Vineyards’ five gold medal-winning Pinots