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Mar 03rd
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Santa Cruz News

Town Hall

Supervisor Neal Coonerty

Supervisor Neal Coonerty

The Santa Cruz County jobless rate has risen to a new high of 15 percent—higher than both the state and national averages. How can Santa Cruz begin recovering from this slump?

High unemployment is a severe problem nationally as well as in Santa Cruz. While actions can be taken on the local level to respond to this crisis, changes at the state and national level will have a much greater impact.

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Local News

A Gulch in Limbo

A Gulch in Limbo

The Arana Gulch Master Plan faces another round of review
There’s something spellbinding about Arana Gulch. Its wide-open spaces, sprawling oaks and seasonal wetlands exist in perfect harmony with the dense urban setting that surrounds it on all sides. It is uncommon to find such a natural, relatively untouched space surviving in a city, but Santa Cruz has managed to preserve Arana Gulch’s inherent beauty since the city purchased the land in 1994. The city has been planning to use this space to connect the Eastside with the rest of Santa Cruz with a bike path ever since, but has yet to gain full approval.

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Local News

Spray-Free Santa Cruz?

Spray-Free Santa Cruz?

Pesticide ban targets LBAM sprays, but may not fall within city jurisdiction
An ordinance banning the bulk application of pesticides within City of Santa Cruz boundaries is inching closer to a vote, sparking debate over the rights of local governments and private landowners when fighting state chemical campaigns.

Motivated by the state’s program to eradicate the Light Brown Apple Moth (LBAM), local activists met with city council members last week to revise the proposed ordinance. Written by a citizens’ group called People Against Chemical Trespass (PACT), the rule could prevent aerial spraying of pheromone as well as the application of ground sprays in neighborhoods and yards. 

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Local News

Getting Tourism to Take Off

Getting Tourism to Take Off

Tourism took a hard hit in 2009. Will 2010 be any better?
With spring on our doorstep and summer soon to follow, Santa Cruz is once again entering tourist season. While not a favorite time for some residents, the City of Santa Cruz hopes to see more tourists heading here from over the hill or up the coast on Highway 1 into town as the days increase in length and the sun begins to peek from behind the clouds. The travel sector is counting on this summer to be stronger than the last, which recorded a 7 percent decrease in hotel occupancy and a 10 percent decrease in rates compared with the previous year.

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Business

Business Fair 2010 & Exhibitor’s

Business Fair 2010 & Exhibitor’s

March 17, 2010 4pm -7pm Cocoanut Grove
How To Santa Cruz
is both the title of this year's business fair and a social media marketing initiative the Chamber has developed to give members the opportunity to engage in a rich social media experience. Each Business Fair participant has been invited to contribute to a collection of online articles on how to survive and thrive in Santa Cruz... information to their potential customers, visitors, and other businesses can find and contribute to.

Each article (text, video, or PowerPoint) utilizes the emerging marketing power of "authentic" communications and makes use of integrated social media – connecting the Article to related Facebook and LinkedIn sites and a Twitter feed. More importantly, the article becomes a searchable object that will return the information that users a searching for when they a looking for it.

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Local News

In Defense of Education

In Defense of Education

Participants in the March 4 UCSC protests share their stories
“I am a language teacher!” UC Santa Cruz Italian lecturer Giulia Centineo screamed into the loudspeaker during a March 4 protest at UC Santa Cruz. Centineo held the microphone up to her lips and addressed the crowd, her hand trembling, perhaps out of nervousness or simply passion. “For years the administration has been shoving down our throats the idea that students are clients. No, students are students! I don't sell Italian! I teach Italian!”

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Local News

Now What?

Now What?

Our intrepid reporter follows up on newly implemented parking fees

March has arrived and, with it, new downtown parking fees. From the talk about town and the impassioned comments in response to Good Times’ Feb. 18 article, “Pay to Park,” it appears that Cruzans are up in arms over the charges.

I spoke with Les Gripkey, who created a website in response to the parking fees that provides the contact information for city council members and some “Free Parking Talking Points” (gripkeys.googlepages.com/parking). A Boulder Creek resident who regularly shops in Santa Cruz, Gripkey says his main goal in starting the page is to dispense information.

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Town Hall

Assemblymember Bill Monning

Assemblymember Bill Monning

How does the proposed “gas tax flip” affect local transportation and how does it fit in to current budget negotiations?

The “gas tax flip” proposed as part of Gov. Schwarzenegger’s budget would eliminate the sales tax on gas and, instead, increase the excise tax on gas resulting in a 5 cent per gallon price reduction at the gas pump. However, the end result would have a devastating impact on local transit: an estimated $6.5 million annual loss to the Santa Cruz Metro Transit District. This 20 percent decrease to Metro’s budget would require a reduction in the number of bus routes offered, a reduction in the number of Para Cruz shuttles, which transport people with disabilities, and the loss of more than 200 union jobs that include health benefits.

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Local News

Sharp Thinking

Sharp Thinking

Local program collects used sharps and old medicines

What does one do with that medicine cabinet full of expired aspirin bottles, ancient antibiotics, and other colorful capsules whose origins are long forgotten? What is the proper way to dispose of used syringes? While tossing these items into the trash or flushing them down the drain may be a common response, such impulsive disposal methods can actually harm Central Coast residents and natural habitats.

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Local News

All the Rage

All the Rage

Why one local surfer wants to put the ‘Aloha’ back in surfing
Denise Garcia began surfing as a child growing up in Santa Cruz County. She got serious about it around the age of 16, when she and a friend bought a longboard to share. They would walk from their homes in Soquel to Pleasure Point, taking turns carrying the board on their heads.

Now 29-years-old, Garcia is a seasoned surfer and Pleasure Point veteran. But as much as she loves Santa Cruz and its waves, a recent life-changing experience has put local surf culture into question for Garcia—what she once accepted as a competitive and aggressive tradition she now fears is facing a dangerous departure from everything it claims to stand for.

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Green Swell

Local surfboard company greens up the industry with an eco-conscious business model

 

Two Fish Bound by a Golden Cord

Until March 20, (Spring Equinox), Earth and her kingdoms (mineral, plant, animal, human) experience the influence of Pisces, sign of the World Savior. Whereas the task of Aquarius is as world server, the Pisces task is saving the world—tasks given to the two fishes. Pisces never really enters matter, and as the last sign of the zodiac includes all the signs. During Pisces, having gathered all the gifts of the previous 11 signs, it is a good time to prepare for new initiating plans when Aries (sign of beginnings) begins. No wonder Pisces, like Scorpio, is so difficult (both are ruled by Pluto, planet of death, new life, regeneration, transformations). Both signs (with Scorpio drowning in dark and deep waters) find life on Earth a hardship, disorienting (from the spiritual perspective), at times feeling betrayed. Life is a paradox, especially for Pisces. Each zodiacal sign represents and distributes a different phase and facet (12) of the Soul’s diamond light, Pisces is the “Light of Life itself, ending forever the darkness of matter.” It takes two fish to complete this work (creating eventually an extraordinary human being). One fish turned toward the material world (in order to understand matter), the other fish toward the heavenly world. Around the two fish is a silvery cord binding them together. The two fish are forever bound until all of humanity is redeemed (lifted up into the Light). This is the dedication of all world saviors (Buddha, Christ, the NGWS). Thus the sacrifice and suffering experienced by Pisces. Knowing these things about Pisces, let us help them all we can. Sometimes all of humanity is Pisces.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Seal Change

Celtic selkie lore comes alive in dazzling ‘Song of the Sea’
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Latest Comments

 

Teresa’s Gourmet Foods

New owners for Santa Cruz’s leading local salsa company

 

What defines a good dive bar?

It’s slightly dirty, and they serve cheap drinks. Stella Celeste, Santa Cruz, Barrista

 

Picchetti Winery

After enjoying its contents, I couldn’t throw away the empty bottle of Picchetti Winery’s Red Table Wine.

 

Happy Birthday, Manny

Manuel’s turns 50, farmers market steel head pairs with Pinot, and a Birichino Malvasia