Plan to create a Santa Cruz currency takes hold
Thanks to the efforts of one local organization, Santa Cruzans may soon find themselves in possession of a unique local dollar.
The organization in question, New Earth Exchange, hopes to create a network of currency that would promote sustainable local businesses. In addition to New Earth Exchange, Transition Santa Cruz and Transition San Lorenzo Valley are official sponsors of the program. The yet-to-be-named program would band together a group of local businesses that would exchange credits in an attempt to create a network not dependent upon the flailing contemporary U.S. economy and the domination of large corporate retailers.
These local businesses would be bound by a system of mutual exchanges and benefits for the customers, according to Langdon Roberts, New Earth Exchange organizer and the director of the Center for Transformative Neurological Physiology. “The economy is very complex and the design is really not that efficient,” says Roberts. “But it’s the best people have been able to come up with, at least until now.”