
After a recession-induced slump, the local tourism industry finds its footing
Along with the recession’s worst impacts—ballooning unemployment and rampant foreclosures, to name but two—the option of going on vacation disappeared from many people’s summer plans.
Santa Cruz began feeling the impact of this by 2009, when visitation dipped below Santa Cruz’s economic comfort zone and the persevering visitors spent less time and less money in the county. According to Smith Travel Research, annual hotel occupancy decreased from 55.6 percent in 2008 to 48.8 percent in 2009.











