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Feb 11th
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Santa Cruz News

News - Business

The New Tech Nexus

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

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News - Business

Final Cut

Cedar Street Video to close after 10 years at downtown location

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News - Business

Sugar: The New Tobacco?

Sugar: The New Tobacco?

Proposed bill would require warning labels on sugary drinks

Will soda and other saccharine libations soon come with a health warning? They will if it’s up to our state senator, Bill Monning (D-Carmel). On Feb. 27, Monning proposed first-of-its-kind legislation that would require a consumer warning label be placed on sugar-sweetened beverages sold in California.

SB 1000, also known as the Sugar-Sweetened Beverages Safety Warning Act, was proposed to provide vital information to consumers about the harmful effects of consuming sugary drinks, such as sodas, sports drinks, energy drinks, and sweetened teas.

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News - Business

The Last Page

The Last Page

Reflections on the closure of Capitola Book Café

Walking into the Capitola Book Café one recent afternoon, the clamor of patrons is close to overwhelming. Children pick through art prints as their parents study the selection of hardcover books that are neatly placed on displays at the front of the store. A group of women peruse a shelf of antiques, and a young couple smiles at each other over cups of espresso.

In the rear of the building, empty shelves sit like skeletons, lacking the body of books that once filled them. Save for ubiquitous signs marking clearance items, those sparse shelves provide the only hint that Capitola Book Café (CBC) will close its doors for the last time at the end of February.

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News - Business

A Boon for Small Business

A Boon for Small Business

Opportunity Fund gains new support for microloans in Santa Cruz County

Small businesses, or those with fewer than 500 employees, provide 55 percent of the total jobs in the United States and more than two-thirds of the net job growth in the country, according to the United States Small Business Administration (SBA). With this in mind, the key to rebuilding the strength of Santa Cruz County’s economy may lie in the hands of entrepreneurs and small business owners.

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News - Business

Turning the Corner

Turning the Corner

Healthy market initiative takes aim at rejuvenating corner stores

Rather than the potato chips, sodas and candy one might expect from a corner store, chopped vegetables, yogurts and plastic containers of fruit greet shoppers at Vicky’s Produce in Watsonville. Candy bars have been relegated to a case at the end of the front counter, and healthier snacks like dates and nuts are now positioned closer to the register. Meanwhile, bins chock-full of fresh lettuce, carrots, bananas and other produce flank the entrance.

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News - Business

Covering the Difference

Covering the Difference

Will Covered California equalize the county’s health insurance disparities?

Healthcare has been a fixture in the headlines for several years now—from the passage of President Barack Obama’s flagship Affordable Care Act (ACA) in 2010 and the House Republicans’ constant attempts to repeal it, to the recent rollout of the online insurance marketplace and the glitches that characterized its launch.

The take-home message has been that healthcare will become more accessible for all Americans, who will need to attain some form of health insurance under the new law by the end of March 2014 to avoid a penalty.

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News - Business

Dawn of Civinomicon

Dawn of Civinomicon

Local startup Civinomics aims to fundamentally change the way we participate civically

Last weekend, it appears that the landscape of political and civic engagement—an activity for which many citizens of this country have developed a healthy sense of cynicism—just took one big bounding leap into the 21st century. 

A three-day community event, called “Civinomicon,” brought more than 100 people to Cruzio downtown, where the young startup called Civinomics aims to make civic action, organization and, eventually, crowd funding, as intuitive as networking online with friends.

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News - Business

Numbers Game

Numbers Game

Healthy Santa Cruz Warriors coffers signify a dedicated fan base and solid business partnerships

As the Santa Cruz Warriors approaches the start of its second season of NBA Development League basketball—operating as the affiliate team to the Golden State Warriors in Oakland—both sports fans and the business community, alike, are eagerly re-investing for more of what they got with season one.

Of the D-League's 17 teams nationwide, the Santa Cruz Warriors are leading in season ticket renewals at a rate of 88 percent, which team president Jim Weyermann says is a key indicator of how well a sports franchise is doing.

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News - Business

The Long-Awaited Launch

The Long-Awaited Launch

Affordable Care Act enrollment rolls out slowly in Santa Cruz County

The federal government shutdown dragging on didn’t stop counties around the United States from pushing forward with the rollout of open enrollment in the Affordable Care Act.

Colloquially known as Obamacare, open enrollment officially began Tuesday, Oct. 1, and Santa Cruz County officials estimate it could affect as many as 30,000 county residents. Of those, an estimated 8,600 residents are newly eligible for Medi-Cal, according to Cecilia Espinola, director of the county’s human services department.

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Heart Me Up

In defense of Valentine’s Day

 

“be(ing) of love (a little) more careful”—e.e. cummings

Wednesday (Feb. 10) is Ash Wednesday, when Lent begins. Friday (Feb. 12) is Lincoln’s 207th birthday. Sunday is Valentine’s Day. On Ash Wednesday, with foreheads marked with a cross of ashes, we hear the words, “From dust thou art and unto dust thou shalt return.” Reminding us that our bodies, made of matter, will remain here on Earth when we are called back. It is our Soul that will take us home again. Lent offers us 40 days and nights of purification in preparation for the Resurrection (Easter) festival (an initiation) and for the Three Spring Festivals (at the time of the full moon)—Aries, Taurus, Gemini. The New Group of World Servers have been preparing since Winter Solstice. The number 40 is significant. The Christ (Pisces World Teacher) was in the desert for 40 days and 40 nights prior to His three-year ministry. The purpose of this desert exile was to prepare his Archangel (light) body to withstand the pressures of the Earth plane (form and matter). We, too, in our intentional purifications and prayers during the 40 days of Lent, prepare ourselves (physical body, emotions, lower mind) to receive and be able to withstand the irradiation of will, love/wisdom and light streaming into the Earth at spring equinox, Easter, and the Three Spiritual Festivals. What is Lent? The Anglo-Saxon word, lencten, comes from an ancient spring festival, agricultural rites marking the transition between winter and summer. The seasons reflect changes in nature (physical world) and humanity responds with social festivals of gratitude and of renewal. There is a purification process, prayerfulness in nature and in humanity in preparation for a great flow of spiritual energies during springtime. Valentine’s Day: Aquarius Sun, Taurus moon. Let us offer gifts of comfort, ease, harmony, beauty and satisfaction. Things chocolate and golden. Venus and Taurus things.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Making Dreams

Coen brothers salute vintage Hollywood in sly comedy ‘Hail, Caesar!’
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Pub Watch

Mega gastro pub-in-progress at the Old Sash Mill, plus the best pasta dish downtown

 

How do you know love is real?

When you feel the groove in your heart and you’re inspired to dance. Becca Bing, Boulder Creek, Teacher

 

Temple of Umami

Watsonville’s Miyuki is homestyle cooking, Japanese-style

 

How would you stop people from littering?

Teach them from the time that they’re small that it’s not an appropriate behavior. Juliet Jones, Santa Cruz, Claims Adjuster