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May 20th
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A Very Fair Trade Holiday

A Very Fair Trade Holiday

Local Fair Trade boutique celebrates one year, reopens for the holidays

Trade As One, an online Fair Trade sales company based in Santa Cruz, first opened their boutique store on the Westside on “Black Friday” last year. Now, a year later, the boutique store has reopened its doors for the holidays, extending their business hours until the end of the year.

Nathan George, the founder and CEO of Trade As One. started the business with his wife, Catherine George, when the couple moved from England to Santa Cruz five years ago. They’d hoped to tap into the surge of success and growth that Fair Trade was experiencing in Europe at the time. George, who spent 18 years in the software industry prior to opening Trade as One, confesses that it’s “not a surprise that Santa Cruz embraces Fair Trade.”

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News - Business

Where Do We Stand?

Where Do We Stand?

A look at where Santa Cruz County is ‘post’ recession

The recession is over … or is it? There are so many facets to the economy that it’s hard to tell if Santa Cruz County is on the road to recovery in the wake of the economic recession of the past couple years.

For someone like Mina Feuerhaken (pictured here), the owner of Nut Kreations with her husband Brody Feuerhaken, a small business in Downtown Santa Cruz that opened late this April, Santa Cruz County is in stages of recovery.

Her optimism about her business is largely based in the confidence she has in her product. “I feel that a lot of creative ideas and businesses come out of recessions because you have to find something that drives people and makes them want to spend their money with you,” Feuerhaken says. “But even just opening our business was a helpful drive for the economy; the vendors we buy from, the people that helped set up the place—we’re giving them our business and helping give them jobs.”

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News - Business

Animal Instincts

Animal Instincts

A conversation with Ingrid Newkirk, president and co-founder of PETA

Governments and organizations around the world will receive startling packages from Ingrid Newkirk after she dies.

Newkirk, 62, is still alive and well, and busy as ever as the president of People for the Ethical Treatment of Animals (PETA), which she co-founded in 1980 with her then boyfriend, Alex Pacheco. But she’s designed her legal will to ensure that, once her days are indeed done, every last bit of her body will be used to make a statement about the injustices carried out against animals globally.

The Canadian Parliament will collect one of her ears to symbolize the screams of seals whose pelts are used for fur; her liver will go to France to protest the force-feeding of ducks and geese for foie gras; one of her pointer fingers will end up with the U.S. Environmental Protection Agency as a posthumous accusation, pressuring the agency to ban animal testing; and the list goes on.

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News - Business

History in the Un-making

History in the Un-making

‘Gay textbook bill’ faces public veto as communities react to looming history curriculm

Less than two weeks after Governor Jerry Brown signed California’s “gay textbook bill” into law, opponents of the FAIR Education Act (SB 48) proposed a veto referendum.

Approved by Secretary of State Debra Bowen at the end of July, the referendum must now receive 505,000 supporting signatures before it can be placed on the June 2012 ballot. If approved by voters, the referendum will overturn the first law in the nation requiring teachers to discuss the role of gay citizens in history.

The controversy has left people on all sides of the debate wondering what curriculum changes the law might spur.

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News - Business

Wines, Vines and Our Economic Times

Wines, Vines and Our Economic Times

After the cancellation of Cabrillo’s wine education classes, instructor Sue Slater makes the case for learning more about what’s in the bottle
Local wine expert Sue Slater believes wine will improve your life.

As she energetically articulates her case for the importance of wine—tasting it, knowing about it, sharing it—she evokes an attorney passionately defending a client who has been wrongly accused.

“Wine is a food group in most European countries,” Slater says. “But here it’s viewed as a vice instead of something that will enhance your life and your experience.”

It is understandable that Slater is feeling the need to defend her passion. Recent budget difficulties at Cabrillo College have led administrators to cut Slater’s wine education classes from the culinary arts program as part of a broader attempt to close an anticipated $5 million budget gap.

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News - Business

Plantronics Hits the Big 5-0

Plantronics Hits the Big 5-0

Tech giant honors past, looks forward to future
When we recount the milestones in our county’s history, one event in particular truly stands out. It was July 21, 1969 and Neil Armstrong’s famous words, “That’s one small step for man; one giant leap for mankind,” were transmitted from the moon—via a Pacific Plantronics SPENCOM headset.

Today, the largest private employer in Santa Cruz County is celebrating its 50th anniversary—a half century of communication innovation, beginning with headsets and expanding into Bluetooth. Since taking several trips to the moon, Plantronics products have become internationally recognized—they were named the official headset of the 1984 Summer Olympics in Los Angeles, and they continue to lead the pack in mobile communication technology.

To show Plantronics’ appreciation of Santa Cruz for its decades of loyalty and support, the company hosted an anniversary event on May 26.

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News - Business

Worker Worries

Worker Worries

AFSCME workers wonder how UC budget cuts will further impact their jobs
Budget cuts have meant cutbacks for nearly every area of the UC Santa Cruz campus, impacting students, faculty and staff alike. For some workers the reality of just how deep the past several years of cuts have been has never been more obvious or unnerving than now. Along with furloughs and increased costs for everything from healthcare to retirement, some UCSC workers are also facing the dual pressure of an increased workload and the fear of losing their job in the next round of layoffs.

One UCSC employee of more than 20 years, who wishes to remain nameless, says she has watched her work as a custodian become increasingly more difficult over the past few years. She is now required to clean twice the number of areas she would have cleaned two years ago in the same amount of time.

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News - Business

All Funds Considered

All Funds Considered

What would happen to public radio without federal funding?
A poke around the Seabright headquarters of KUSP reveals vestiges of vintage radio: a floor-to-ceiling collection of vinyl records, pledge drive volunteers waiting patiently by landline telephones, and the afternoon host bent over the San Francisco Chronicle as he waits to go on air during a break in NPR’s “The Story.” But the office also impresses something timeless: that hard work is being done, and that the staff are passionate about doing it. 

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News - Business

The ‘Pepsi Generation’ Reckons With Obesity

The ‘Pepsi Generation’ Reckons With Obesity

Is Big Beverage acting like Big Tobacco when it comes to helping with healthcare costs?

In today’s “No Smoking” world, it may be hard to remember the time, not too long ago, when cigarette commercials ran regularly on TV and people were allowed to smoke practically anywhere they wanted to. Eventually, after decades of effort by public health advocates, the stranglehold of the tobacco industry’s lobbying efforts was broken, and soon the tobacco companies themselves were funding public health, anti-smoking campaigns through increased “sin taxes” levied on their product.

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News - Business

Boardwalk Bound

Boardwalk Bound

The Seaside Company gears up for their summer season, hiring more locals than usual
For more than two decades, the Santa Cruz Seaside Company, which owns the Santa Cruz Beach Boardwalk, has been rounding out its summer staff of high school students and seniors by hiring foreign students with the right skills—English fluency and, for some, basic math. But this summer, says the Seaside Company, the foreign Work & Travel program will be running at a minimum in anticipation of increased local interest in jobs at the Boardwalk.

“Because of the economy, we can hire a lot more locals,” says Carol Siegel, the employment manager at the Seaside Company. “To have local people working is a really positive thing for our community.”

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    Bring Your Own Bag

    Single-use plastic bag bans are underway Shoppers in Capitola, Watsonville, the City of Santa Cruz, and the unincorporated parts of the county are, by now, becoming accustomed to the absence of plastic bags. On Sept. 20, 2011, Santa Cruz County became the first local jurisdiction to pass an ordinance that banned single-use plastic bags and implemented a fee for paper bags, which took effect last spring. Watsonville, Capitola, and Santa Cruz followed suit with similar actions: Watsonville’s ordinance went into effect last September, and, as of last month, the bans in Capitola and the City of Santa Cruz are now in place.

     

    The Maya-Ixil Move Forward

    Local nonprofit works to educate and create opportunity for indigenous communities in Guatemala In an isolated region of the Guatemala mountains called Ixil, the indigenous Maya population was devastated by a civil war between the government and leftist guerrilla factions that spanned 1960 to 1996. During that 36-year war, the Guatemalan military eradicated entire Mayan communities. In what amounted to genocide, soldiers burned Mayan farmlands and homes, raped and tortured the people, and scattered families. By the end of the war, 200,000 Mayans had been killed, 7,000 of whom were Maya-Ixil.

     

    Public Thinking

    Watsonville teens host TEDx event Santa Cruz County is no stranger to the TED brand. TED—which stands for Technology, Entertainment, Design—talks have come to the area through independently organized events 10 times since 2011. This month, the gathering returns to the county with a new twist, thanks to the Watsonville Youth City Council. TEDxYouth@Watsonville, which will take place Sunday, May 19 at the Henry J. Mello Center for the Performing Arts in Watsonville, will feature only speakers younger than 19 years old and will traverse topics from racial stereotypes and renewable energy to traditional Mexican dance.

     

    The Tilt

    Although Jesse Malley, lead singer of the outlaw country, blues and rock ’n’ roll band The Tilt, no longer lives in Santa Cruz, she was born and raised here and this is where her love of music and performance began. “My dad worked at The Catalyst for 27 years, so I got to see a lot of music acts come through town,” she says. “Music always seemed to me to be such an incredible way to express yourself that I just stumbled upon my voice and jumped into it.” That jump eventually led to Malley heading down to San Diego to pursue a music career, and her band The Tilt has just released their full-length debut, Howlin’.

     

    Whole Lotta Blues

    The 11-piece, husband-and-wife-led Tedeschi Trucks Band headlines the Santa Cruz Blues Festival Guitarist Derek Trucks and vocalist/guitarist Susan Tedeschi, the husband-and-wife team at the helm of The Tedeschi Trucks Band, have learned that in a band as well as in a marriage, the best way to keep things running smoothly is sometimes to take a step back. That’s especially true when you’re dealing with an 11-piece group that, in addition to its namesakes, features two drummers, a keyboardist/flautist, a three-piece horn section and two harmony vocalists.

     

    Beck to the Future

    In celebration of Beck’s solo acoustic show at The Rio, GT explores Song Reader, the alternative rock icon’s most ambitious interactive art piece yet. Here’s an odd little paradox of the digital revolution: The more sophisticated our technology gets, the more our musical milieu begins to resemble that of a bygone era, when song ideas were passed around from musician to musician, perpetually taking on new twists. Dozens of different YouTube users might try their hand at setting somebody’s rant about cats or double rainbows to music, or you might hear the Belgian musician Gotye turning the many and varied covers of his song “Somebody That I Used to Know” into a virtual orchestra (see below).

     

    Land of Lions

    New research provides foundation to look at protecting mountain lions, particularly when it comes to Highway 17 An adult male mountain lion called simply “Number 16” by the Santa Cruz Puma Project led a scientifically interesting life for the more than two-year period he was tracked by the UC Santa Cruz-based research project. According to Chris Wilmers, associate professor of environmental studies at UCSC and head of the Puma Project, the group initially caught and collared Number 16 in Loch Lomond. He then proceeded to cross Highway 17 several times, where he was eventually was hit, but survived. In an unusual move for an adult male, Number 16 then shifted his home range to the Forest of Nisene Marks State Park. Recently, the lion’s tracking collar went on “mortality mode.” The day before Wilmers spoke to Good Times, the researchers found his skeleton.

     

    So Sleep (Pralaya) Does Not Overtake Us

    Sunday is Pentecost, a festival of the Holy Spirit (Ray 3 of Divine Intelligence). Pentecost is the name given to the descent of the Holy Spirit as tongues of fire appearing above the heads of Christ’s (Piscean World Teacher) Disciples (students) in an upper room (plane of the Mind). Pentecost is not a simple bible story. It’s an actual experience for each individual as the Light of the Soul begins to direct the personality with spiritual gifts and virtues – wisdom, understanding (all ideas, all hearts), knowledge and Right Judgment (directing the intellect), wonder, fortitude/courage and respect/reverence (directing our willingness to serve).

     

    Legal Battles Drag On

    More than a year after the 75 River St. occupation, four defendants remain embroiled in ongoing case  More than a year and a half since a group occupied the former Wells Fargo building on River Street in an act of protest, felony charges linger on for four of the original defendants and a trial may be imminent. Gabriella Ripley-Phipps, Brent Adams, Cameron Laurendeau and Franklin Alcantara were scheduled to begin trial May 13 in connection with the late 2011 protest. That trial now has been pushed back to September due to scheduling conflicts. The four face a felony charge of vandalism and a misdemeanor for trespassing.

     

    Bringing the Message Home

    Former mayor and UCSC student recap their experiences at the United Nations’ Commission on the Status of Women While traveling to New York for the 57th United Nations (UN) Commission on the Status of Women (CSW), seasoned local activist Jane Weed-Pomerantz had a notion of what to expect. But, with the vast scope of worldwide women’s rights violations presented at the commission, she knew she would still be taken aback at times. “I was worried because I had a feeling I would be finding out what I did find out about women and girls in the world,” says Weed-Pomerantz. “I was trying to brace myself for the knowledge of the reality, because we are really very protected in this country.”
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    May Day in the Alps

    When my daughter returns to Santa Cruz from her new home in Los Angeles, she comments on how quiet it is here. It was even more so during a trip to Ben Lomond, when we set out for a sample of her second favorite macaroni and cheese. Sitting at the front of the Tyrolean Inn restaurant, the green tarp with plastic windows kept out the chill as well as the noise of an occasional passing car. A new draft beer celebrating the German spring, Maibok ($6) was refreshing, served in a hefty glass stein, but specialty cocktails are unique as well.

     

    The Power of Conversation

    Local author Cecile Andrews emphasizes importance of community engagement in newest book Cecile Andrews, author of the new book “Living Room Revolution: A Handbook for Conversation, Community and the Common Good,” probably wouldn’t get along too well with Larry David’s character from HBO’s Curb Your Enthusiasm, known for hiding his face and avoiding communication with anyone he runs into on the street. Andrews is a longstanding part-time Santa Cruz (part-time Seattle) resident who says something that’s struck her about this town over the years is people's willingness to participate in a practice she’s dubbed the “Stop and Chat”—which is exactly what it sounds like.

     

    What are you a total sucker for?

    A cold beer after a long bike ride, gossip, and fighting over politics. Kyle McKinley Santa Cruz | Lecturer

     

    Best of Santa Cruz County

    The 2013 Santa Cruz County Readers' Poll and Critics’ Picks It’s our biggest issue of the year, and in it, your votes—more than 6,500 of them—determined the winners of The Best of Santa Cruz County Readers’ Poll. New to the long list of local restaurants, shops and other notables that captured your interest: Best Beer Selection, Best Locally Owned Business, Best Customer Service and Best Marijuana Dispensary. In the meantime, many readers were ever so chatty online about potential new categories. Some of the suggestions that stood out: Best Teen Program and Best Web Design/Designer. But what about: Dog Park, Church, Hotel, Local Farm, Therapist (I second that!) or Sports Bar—not to be confused with Bra. Our favorite suggestion: Best Act of Kindness—one reader noted Café Gratitude and the free meals it offered to the Santa Cruz Police Department in the aftermath of recent crimes. Perhaps some of these can be woven into next year’s ballot, so stay tuned. In the meantime, enjoy the following pages and take note of our Critics’ Picks, too, beginning on page 91. A big thanks for voting—and for reading—and an even bigger congratulations to all of the winners. Enjoy.  -Greg Archer, EditorBest of Santa Cruz County Readers’ Poll INDEX | Shops | Food & Drink | Arts & Entertainment | Health & Fitness | Professionals | The Rest |

     

    Vine & Dine: Pine Ridge Vineyards

    Chenin Blanc + Viognier 2012 On a recent trip to Palm Springs, I came across Pine Ridge Vineyards’ Chenin Blanc + Viognier at a new downtown restaurant called Lulu. Superbly decorated in Hollywood-esque style and with a very hip vibe, this California bistro is one of the hottest new dining spots—and the Chenin Blanc was just the right wine to pair with some of Lulu’s Happy Hour tapas-style food. And eating outdoors in the desert’s warm night air makes a chilled white wine taste even better.

     

    Making Sense of Soul

    Allen Stone wants to give R&B back some of its depth Whether fairly or unfairly, R&B and soul music often get typecast. Much of the music is groove-inducing and has an overtly romantic, sensual or sexual side to it, and the suggestive lyrics only reinforce this mood. That is fine and well, but for R&B and soul singer Allen Stone, it is not enough. “I love music that’s about love, and I love R&B songs, but I also like songs that have influence on culture,” Stone says. "I believe that if you’re given a microphone you need to use it in a positive way, and I feel like pop culture, more often than not, doesn’t. I think that [pop stars] are very bad stewards of the microphone they’ve been given, and the voices they’ve been given, and they tend to talk about pretty futile and shallow things, rather than subjects which uplift the children in our culture, or the teenage culture, or the young adult generation. If you’re given a microphone, you should say something that’s deeper than, ‘I’m going to the club and I’m going to drink cognac.’”

     

    Step on up to the Bar

    Here in Santa Cruz County, we are privileged to have farm-fresh greens year-round. Making a nightly salad at home is a snap since the emergence of pre-washed greens, and vinaigrette dressing is made easily with your favorite vinegar and small spoon of Dijon mustard whisked with a bit of olive oil.

     

    Exposed

    David Cay Johnston’s new book explains how big companies rob us blind In his late teens David Cay Johnston started to ask questions. “Why do we have these guys in uniforms with guns driving around in cars all day?” “Why is the Santa Cruz County Courthouse being built in such an unusual shape?” He wrote an article, while still living in his hometown of Santa Cruz, proving that the off-kilter courthouse building, which officials had promised would save money, actually cost more than a conventional building.

     

    Do you unplug often enough? Or do you need help?

    Santa Cruz | Caregiver