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Mar 05th
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Santa Cruz News

News - Business

Finding Our Brand

Finding Our Brand

Can the Monterey Bay Area agree on how to market the region globally?

What do places like the “Wine Country” of Napa-Sonoma County, the French Riviera, or, closer to home, Silicon Valley, have in common? Roger Wasson, a PR expert and president of Wasson Idea Farming, argues they have identifiable brands that evoke a certain image around the world. The “brand” gives these places an identity that potential visitors and customers already know something about.

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News - Business

Pulling Together

Pulling Together

After a recession-induced slump, the local tourism industry finds its footing

Along with the recession’s worst impacts—ballooning unemployment and rampant foreclosures, to name but two—the option of going on vacation disappeared from many people’s summer plans.

Santa Cruz began feeling the impact of this by 2009, when visitation dipped below Santa Cruz’s economic comfort zone and the persevering visitors spent less time and less money in the county. According to Smith Travel Research, annual hotel occupancy decreased from 55.6 percent in 2008 to 48.8 percent in 2009.

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News - Business

Life After Abduction

Life After Abduction

Host of upcoming UFO convention describes his experience with extraterrestrials

Scotts Valley resident Robert Perala, 57, is in a rush today. At the top of his to-do list: preparing to emcee UFO CON, which will be held in Santa Clara on Sept. 15 and 16. Perala will introduce, connect and shepherd a guest list of hundreds of extraterrestrial enthusiasts—some of whom will come as lighthearted Trekkies; others, on serious business.

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News - Business

Time On Their Side

Time On Their Side

TimeBank Santa Cruz celebrates its continuing evolution with an upcoming mixer

After a viral kickoff accumulating hordes of members in February, TimeBank Santa Cruz has scaled back to keep what—and who—works best.

The basic currency of TimeBank is, fittingly, time. One hour of pruning, for example, earns you one credit for an hour of clarinet lessons, computer repair, dog walking, or any number of other offerings from fellow members. The group has invited the public to come learn about its ways at a Saturday, Aug. 18 potluck at Frederick Street Park in Santa Cruz.

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News - Business

State Spending Raises Eyebrows

State Spending Raises Eyebrows

Concerns of government waste surface about the Capitola Career Center

The 12,587-square foot building that houses the Employment Development Department (EDD)’s “One-Stop Career Center” in Capitola seems even larger when you take stock of the amount of empty, seemingly unused space inside. While the $32,659 monthly rent on the building was previously shared with Santa Cruz County’s Workforce Investment Board (WIB), the EDD is now the sole rent-paying entity inside the space.

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News - Business

Tiny Houses, Big Plans

Tiny Houses, Big Plans

Two locals plan to shrink eco-footprints by building small homes

The kitten wending its way around Jason Dietz’s and Gabriel Williams’ legs seems almost comically suited to its environment. The location is one of Dietz and Williams’ “tiny houses,” which is currently planted on an 8-by-20 foot trailer in a Felton driveway. A larger cat, one can imagine, might cramp the 160-square foot home.

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News - Business

Youth at the Helm

Youth at the Helm

Meet 23-year-old Kirk Lacob, general manager for the Santa Cruz Warriors

Kirk Lacob, the 23-year-old general manager of the Warriors' Development League team that will soon make Santa Cruz its new home, will commute to work from his home in the Marina District of San Francisco. He proposed the idea for a team helicopter to make the 75-mile commute south, but the Warriors' finance department wasn't having it, Lacob says.

It was worth a try.

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News - Business

Students of the Recession

Students of the Recession

The class of 2012 gets creative in tough job market

For the millions of twentysomethings graduating from universities across the country this spring, the word “recession” is one they have grown into adulthood with—a profane utterance that elicits thoughts of unemployment lines and moving back in with their parents.

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News - Business

The Long Foreclosure Fight

The Long Foreclosure Fight

County supervisors urge banks to suspend foreclosures

The state legislature is broken. Not only is it broken, but it has also prevented local governments from doing what can’t seem to get done in Sacramento—such as providing homeowners with legal protection from banks conducting fraudulent foreclosures. That was the consensus of the Santa Cruz County Board of Supervisors at their May 15 meeting, when they adopted a resolution “urging” (but not requiring) local banks to suspend foreclosures until beefed-up, borrower protection laws are passed by the state legislature. The laws are known collectively as the “California Homeowner’s Bill of Rights.”

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News - Business

Murky Negotiations

Murky Negotiations

 Harbor management and dredge operator dispute to be heard by state

Resident Jim Riley joined the dredge operating crew at the Santa Cruz Harbor when he was 17 years old in 1985. That career abruptly halted on July 1, 2011 after negotiations between his union—Operating Engineers Local 3 (OE3)—and the Santa Cruz Port District (SCPD) fell apart on June 29. The dispute was over the SCPD's demand that the dredge operators increase contributions to their benefits by about $2,000 per worker.

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Crop Circles

How the confusion over GMOs is undermining the organic movement

 

Week of Festivals: Full Moon, Lantern Festival, Purim, Holi

It is a week of many different festivals along with a full moon, all occurring simultaneously. Thursday Chinese New Year celebrations end with the Lantern Festival (at full moon). Thursday is also the Pisces Solar festival (full moon), Purim (Jewish Festival) and Holi (Hindu New Year Festival). Sunday, March 8, Daylight Saving Time begins at 2 a.m. The festival of Purim celebrates the freedom of the Hebrew people from the cruel Haman (a magistrate) seeking to destroy them. Esther, the Queen of Persia, who was secretly Jewish, saved her people from death. The sweet cookie hamentaschen celebrates this festival. Friday, March 6, is Holi, the Hindu Spring Festival celebrated after the March full moon. Bonfires are lit the night before, warding off evil. Holi, the Festival of Colors, is the most colorful festival in the world. It is also the Festival of Love—of Radha for Krishna (the blue-colored God). It is a spring festival with singing, dancing, carnivals, food and bhang, a drink made of cannabis leaves. Holi signifies good over evil, ridding oneself of past errors, ending conflicts through rapprochement (returning to each other). It is a day of forgiveness, including debts. Holi also marks the beginning of New Year. At the Pisces Solar festival we recite the seed thought, “We leave the Father’s home and, turning back, we save.” Great Teachers remain on Earth until all of humanity is enlightened. The New Group of World Servers is called to this task and sacrifice. Sacrifice (from the heart) is the first Law of the Soul, the heart of which is Love. This sacrifice saves the world.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Green Swell

Local surfboard company greens up the industry with an eco-conscious business model
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Latest Comments

 

Water Street Grill

YOLO gets reincarnated

 

What would make Santa Cruz better?

A lot more outdoor activities such as outdoor movies and concerts, food and art festivals, and more multicultural activites. Emmanuel Cole, Santa Cruz, Bicycle Industry Product Developer

 

Thomas Fogarty Winery

When looking for a bottle of something to have with dinner, Gewürztraminer 2012 is not the first wine to come to mind. Given the popularity of Chardonnay, Sauvignon Blanc, Merlot and Pinot Noir—to name but a few—Gewürztraminer sits low on the totem pole.

 

So Long, Louie’s

Louie’s Cajun Kitchen & Bourbon Bar closes, plus Back Porch pop-up, and 2015 Outstanding in the Field tour