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Jul 31st
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A Very Fair Trade Holiday

A Very Fair Trade Holiday

Local Fair Trade boutique celebrates one year, reopens for the holidays

Trade As One, an online Fair Trade sales company based in Santa Cruz, first opened their boutique store on the Westside on “Black Friday” last year. Now, a year later, the boutique store has reopened its doors for the holidays, extending their business hours until the end of the year.

Nathan George, the founder and CEO of Trade As One. started the business with his wife, Catherine George, when the couple moved from England to Santa Cruz five years ago. They’d hoped to tap into the surge of success and growth that Fair Trade was experiencing in Europe at the time. George, who spent 18 years in the software industry prior to opening Trade as One, confesses that it’s “not a surprise that Santa Cruz embraces Fair Trade.”

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News - Business

Where Do We Stand?

Where Do We Stand?

A look at where Santa Cruz County is ‘post’ recession

The recession is over … or is it? There are so many facets to the economy that it’s hard to tell if Santa Cruz County is on the road to recovery in the wake of the economic recession of the past couple years.

For someone like Mina Feuerhaken (pictured here), the owner of Nut Kreations with her husband Brody Feuerhaken, a small business in Downtown Santa Cruz that opened late this April, Santa Cruz County is in stages of recovery.

Her optimism about her business is largely based in the confidence she has in her product. “I feel that a lot of creative ideas and businesses come out of recessions because you have to find something that drives people and makes them want to spend their money with you,” Feuerhaken says. “But even just opening our business was a helpful drive for the economy; the vendors we buy from, the people that helped set up the place—we’re giving them our business and helping give them jobs.”

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News - Business

Animal Instincts

Animal Instincts

A conversation with Ingrid Newkirk, president and co-founder of PETA

Governments and organizations around the world will receive startling packages from Ingrid Newkirk after she dies.

Newkirk, 62, is still alive and well, and busy as ever as the president of People for the Ethical Treatment of Animals (PETA), which she co-founded in 1980 with her then boyfriend, Alex Pacheco. But she’s designed her legal will to ensure that, once her days are indeed done, every last bit of her body will be used to make a statement about the injustices carried out against animals globally.

The Canadian Parliament will collect one of her ears to symbolize the screams of seals whose pelts are used for fur; her liver will go to France to protest the force-feeding of ducks and geese for foie gras; one of her pointer fingers will end up with the U.S. Environmental Protection Agency as a posthumous accusation, pressuring the agency to ban animal testing; and the list goes on.

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News - Business

History in the Un-making

History in the Un-making

‘Gay textbook bill’ faces public veto as communities react to looming history curriculm

Less than two weeks after Governor Jerry Brown signed California’s “gay textbook bill” into law, opponents of the FAIR Education Act (SB 48) proposed a veto referendum.

Approved by Secretary of State Debra Bowen at the end of July, the referendum must now receive 505,000 supporting signatures before it can be placed on the June 2012 ballot. If approved by voters, the referendum will overturn the first law in the nation requiring teachers to discuss the role of gay citizens in history.

The controversy has left people on all sides of the debate wondering what curriculum changes the law might spur.

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News - Business

Wines, Vines and Our Economic Times

Wines, Vines and Our Economic Times

After the cancellation of Cabrillo’s wine education classes, instructor Sue Slater makes the case for learning more about what’s in the bottle
Local wine expert Sue Slater believes wine will improve your life.

As she energetically articulates her case for the importance of wine—tasting it, knowing about it, sharing it—she evokes an attorney passionately defending a client who has been wrongly accused.

“Wine is a food group in most European countries,” Slater says. “But here it’s viewed as a vice instead of something that will enhance your life and your experience.”

It is understandable that Slater is feeling the need to defend her passion. Recent budget difficulties at Cabrillo College have led administrators to cut Slater’s wine education classes from the culinary arts program as part of a broader attempt to close an anticipated $5 million budget gap.

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News - Business

Plantronics Hits the Big 5-0

Plantronics Hits the Big 5-0

Tech giant honors past, looks forward to future
When we recount the milestones in our county’s history, one event in particular truly stands out. It was July 21, 1969 and Neil Armstrong’s famous words, “That’s one small step for man; one giant leap for mankind,” were transmitted from the moon—via a Pacific Plantronics SPENCOM headset.

Today, the largest private employer in Santa Cruz County is celebrating its 50th anniversary—a half century of communication innovation, beginning with headsets and expanding into Bluetooth. Since taking several trips to the moon, Plantronics products have become internationally recognized—they were named the official headset of the 1984 Summer Olympics in Los Angeles, and they continue to lead the pack in mobile communication technology.

To show Plantronics’ appreciation of Santa Cruz for its decades of loyalty and support, the company hosted an anniversary event on May 26.

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News - Business

Worker Worries

Worker Worries

AFSCME workers wonder how UC budget cuts will further impact their jobs
Budget cuts have meant cutbacks for nearly every area of the UC Santa Cruz campus, impacting students, faculty and staff alike. For some workers the reality of just how deep the past several years of cuts have been has never been more obvious or unnerving than now. Along with furloughs and increased costs for everything from healthcare to retirement, some UCSC workers are also facing the dual pressure of an increased workload and the fear of losing their job in the next round of layoffs.

One UCSC employee of more than 20 years, who wishes to remain nameless, says she has watched her work as a custodian become increasingly more difficult over the past few years. She is now required to clean twice the number of areas she would have cleaned two years ago in the same amount of time.

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News - Business

All Funds Considered

All Funds Considered

What would happen to public radio without federal funding?
A poke around the Seabright headquarters of KUSP reveals vestiges of vintage radio: a floor-to-ceiling collection of vinyl records, pledge drive volunteers waiting patiently by landline telephones, and the afternoon host bent over the San Francisco Chronicle as he waits to go on air during a break in NPR’s “The Story.” But the office also impresses something timeless: that hard work is being done, and that the staff are passionate about doing it. 

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News - Business

The ‘Pepsi Generation’ Reckons With Obesity

The ‘Pepsi Generation’ Reckons With Obesity

Is Big Beverage acting like Big Tobacco when it comes to helping with healthcare costs?

In today’s “No Smoking” world, it may be hard to remember the time, not too long ago, when cigarette commercials ran regularly on TV and people were allowed to smoke practically anywhere they wanted to. Eventually, after decades of effort by public health advocates, the stranglehold of the tobacco industry’s lobbying efforts was broken, and soon the tobacco companies themselves were funding public health, anti-smoking campaigns through increased “sin taxes” levied on their product.

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News - Business

Boardwalk Bound

Boardwalk Bound

The Seaside Company gears up for their summer season, hiring more locals than usual
For more than two decades, the Santa Cruz Seaside Company, which owns the Santa Cruz Beach Boardwalk, has been rounding out its summer staff of high school students and seniors by hiring foreign students with the right skills—English fluency and, for some, basic math. But this summer, says the Seaside Company, the foreign Work & Travel program will be running at a minimum in anticipation of increased local interest in jobs at the Boardwalk.

“Because of the economy, we can hire a lot more locals,” says Carol Siegel, the employment manager at the Seaside Company. “To have local people working is a really positive thing for our community.”

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Picture of Health

Santa Cruz just received a high ranking among California counties. But it may be hiding some of the biggest health dangers facing our area

 

In The Time of Leo: Our Creative Efforts

 

Final Cut

Cedar Street Video to close after 10 years at downtown location

 

Time Capsule

Actors age in real time in audacious, mesmerizing ‘Boyhood’
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Best of Santa Cruz County

The 2013 Santa Cruz County Readers' Poll and Critics’ Picks It’s our biggest issue of the year, and in it, your votes—more than 6,500 of them—determined the winners of The Best of Santa Cruz County Readers’ Poll. New to the long list of local restaurants, shops and other notables that captured your interest: Best Beer Selection, Best Locally Owned Business, Best Customer Service and Best Marijuana Dispensary. In the meantime, many readers were ever so chatty online about potential new categories. Some of the suggestions that stood out: Best Teen Program and Best Web Design/Designer. But what about: Dog Park, Church, Hotel, Local Farm, Therapist (I second that!) or Sports Bar—not to be confused with Bra. Our favorite suggestion: Best Act of Kindness—one reader noted Café Gratitude and the free meals it offered to the Santa Cruz Police Department in the aftermath of recent crimes. Perhaps some of these can be woven into next year’s ballot, so stay tuned. In the meantime, enjoy the following pages and take note of our Critics’ Picks, too, beginning on page 91. A big thanks for voting—and for reading—and an even bigger congratulations to all of the winners. Enjoy.  -Greg Archer, EditorBest of Santa Cruz County Readers’ Poll INDEX

 

Muns Vineyard Rosé of Pinot Noir

This vivacious cherry-pink Rosé is a simply beautiful summer wine.