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Mar 28th
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Boardwalk Bound

Boardwalk Bound

The Seaside Company gears up for their summer season, hiring more locals than usual
For more than two decades, the Santa Cruz Seaside Company, which owns the Santa Cruz Beach Boardwalk, has been rounding out its summer staff of high school students and seniors by hiring foreign students with the right skills—English fluency and, for some, basic math. But this summer, says the Seaside Company, the foreign Work & Travel program will be running at a minimum in anticipation of increased local interest in jobs at the Boardwalk.

“Because of the economy, we can hire a lot more locals,” says Carol Siegel, the employment manager at the Seaside Company. “To have local people working is a really positive thing for our community.”

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News - Business

Still Stimulated?

Still Stimulated?

Two years later, a look at how the stimulus bill has impacted Santa Cruz
It’s been almost two years since President Barack Obama signed the American Recovery and Reinvestment Act (ARRA) on Feb. 17, 2009, pumping $787 billion of federal funds into the economy. But where has that money gone and what was the impact?

In Santa Cruz County—where there were 198 grants and seven contracts awarded for a total of $120 million—the consensus seems to be that the stimulus was a double-edged sword. On one hand, jobs were saved, programs were created, and start-up businesses had better chances of securing loans. But, at the same time, new levels of bureaucracy, limited funds and a distorted public image of ARRA had a crippling effect on some local agencies.

“It was meant to stimulate growth, not to sustain it,” says Rep. Sam Farr (D-17th District). “But public financing is very difficult and with cuts coming down [from the government] people don’t necessarily know where the money is coming from.”

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News - Business

Living in a Rental Paradise?

Living in a Rental Paradise?

The debate over a county vacation rental ordinance continues
It’s 3 a.m., you’ve got a big meeting in the morning and the tourists staying in the vacation rental next door are rocking out to “Pour Some Sugar on Me.” You could call the Sheriff’s Office, but since the homeowner lives out of state, it’s unlikely that your simple reprimand will be the end to your sleepless nights.

Scenarios like these are becoming more and more common in Santa Cruz County, where there are a known 570 vacation rentals. With the advent of the Internet, it’s not hard to see why it’s a goldmine industry.

But along with the tourists and supplemental income have come neighborhood complaints of increased traffic, excessive garbage, late night partying and limited street parking. In response to the grievances of locals, Santa Cruz County First District Supervisor John Leopold proposed a Vacation Rental Ordinance to the Board on June 15, 2010.

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News - Business

Martinelli’s Goes Against the Flow

Martinelli’s Goes Against the Flow

Famed Watsonville cider company rejects water fluoridation, builds own well
When Watsonville accepted $1.6 million from the California Dental Association Foundation to fluoridate the city’s water on Sept. 28, the hope was that the new system would reduce tooth decay, particularly among the poor. But what happens when one of the biggest employers, water consumers and most well-known businesses in town is vehemently against fluoridation?

Such is the dilemma currently facing John Martinelli, president of world famous juice maker S. Martinelli & Co.

A strong opponent of fluoridation, Martinelli has played a key role in the decade-long struggle to convince the Watsonville City Council that fluoride has not been proven safe or effective. But with a state law that says cities with 10,000 or more people must fluoridate if costs are covered by an outside agency, a refusal to comply would mean a fine of $200 per day against the city.

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News - Business

Buy Local, Surf Global

Buy Local, Surf Global

Surf activist’s new video makes a splash—just in time for holiday shopping
Unlike many 20-year-old guys who view shopping as an experience to be avoided at all costs, local surfer and activist Kyle Thiermann sees Black Friday and the weeks that follow as an opportunity to help the local economy and make his voice heard on issues like third world working conditions and environmental sustainability.

Since 2007, when he released his first short film, Claim Your Change, Thiermann has continued to focus on finding simple economic solutions to challenging environmental problems. Among other achievements, he received the 2010 Peter Benchley Blue Vision Youth Award and was the keynote speaker at One World Children’s Fund.

A look at Thiermann's new four-minute video, Buy Local, Surf Global, takes viewers from a Santa Cruz surf shop to a Sri Lankan clothing factory where Thiermann traveled in August 2010 to investigate the working and living conditions of the employees.

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News - Business

A Clean Slate

A Clean Slate

Local Sister and Dominican Hospital help ex-gang members remove their tattoos
The Dominican Hospital Tattoo Removal Program is housed in the Rehab Services Building on Frederick Street in Santa Cruz. At the end of a long, chaotic corridor full of wheelchairs, the office door is wide open. Sister Maureen Keeler waits inside.

“The purpose of our program is to help stem the violence in Santa Cruz and surrounding counties by the removal of gang-related tattoos,” she says. “Also, to help the patient be able to continue on with their lives, gain employment and do whatever they may be dreaming about for their future.”

Here, in exchange for 20 hours of community service, people receive a clean slate on which to build a future most thought they'd never have. For many, tattoo removal is a chance to create a new identity, to start over, find a job and distance themselves from a violent or troubled past. But it's a procedure that most would never be able to afford on their own.

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News - Business

Keeping Good Karma

Keeping Good Karma

Local spiritual bookstore searching for buyer in order to keep its doors open
One of the things that makes Santa Cruz such a special community to so many people is its sense of spiritual diversity and tolerance. Zen centers, Baptist churches and Jewish synagogues coexist in peaceful harmony, allowing area residents to find their spirituality in the precise way they see fit. To find that fit, people have been turning to Gateways Bookstore for the past three decades. More than just a bookstore, Gateways is a spiritual haven; a harbor if you will, where people can discover their inner anchor and find refuge from life’s storms.

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News - Business

Nine to Five? Not for Long

Nine to Five? Not for Long

Santa Cruzans are changing the way people work
What does the future of work look like? For those struggling to find a job in this downturned economy, it may be difficult to look beyond the present to what the future may hold. But the silver lining to the terrible job market is that it shows us that the current way we work doesn’t, well, work for all of us. Many people are realizing that there are alternatives to the nine to five grind. And thanks to some Santa Cruz innovators, it’s now easier than ever to choose where, when, and how we want to work. According to them, the way we work in the future will be more flexible, under our control, and maybe even friendlier.

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News - Business

PIE in the Sky

PIE in the Sky

The Project for Innovation and Entrepreneurship gives young entrepreneurs local opportunities
A world-class university, UC Santa Cruz is known for cultivating young talent and innovation. But, faced with the prospect of Santa Cruz’s tough job market and a seeming lack of entrepreneurial opportunities, many graduates pack up and head out after receiving their diplomas. The city and UCSC have been trying

to figure out how to retain the auspicious workforce for some time now, and have finally come up with what they believe will curb this outward flow of talent: the Project for Innovation and Entrepreneurship, or PIE.

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News - Business

Keeping Santa Cruz Sexy

Keeping Santa Cruz Sexy

At 30, Camouflage still educates—and titillates
In three decades, Camouflage has become a  beacon of adult fun. It’s stood proudly and colorfully in Downtown Santa Cruz since 1980 and is considered a Mecca of lingerie, sex toys, frisky holiday costumes, and the single-largest supplier of vibrators in the county. And it’s all thanks to one single pair of edible undies.

In the late 1970s, Joan Levine was a wife and mother living on a farm in Felton, hanging out with the family’s goats and chickens, when her husband proposed she start a T-shirt shop in Santa Cruz. His own shirts with “Santa Cruz” down the arm were fairly popular, and he thought she could start a business selling them. By January 1980, she was all set up in a remarkably small 400 square-foot store on Pacific Avenue.

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Best of Santa Cruz 2015

In 40 years of publishing, Good Times has seen a lot of “bests.”

 

Spring Triangle: Three Spring Festivals—Aries, Taurus, Gemini

The Spring signs Aries, Taurus and Gemini constitute a triangle of force that sets the template for the nine signs that follow and the template for the entire year (Spring 2015 - Spring 2016) ahead. Aries initiates new ideas, Taurus stabilizes the new thinking of Aries and Gemini takes the initiating stabilized ideas of Aries/Taurus and disperses them to all of humanity. It is in this way that humanity learns new things, with the help of Mercury, the messenger. As Spring unfolds, three elements emerge: the Fire of Aries (initiating new ideas), the Earth of Taurus (anchoring the ideas of God through Mercury) and the Air of communicating Gemini. These three signs/elements are the Three Spring Festivals. They are the “triangle of force” forming the template (patterns) of energy for the upcoming new year. After these three we then have the soothing, calming, warming, nurturing and tending waters of the mother (Cancer). Cancer initiates our next season under the hot suns of summer. Planets, stars and signs create the Temple of Light directing humanity towards all things new. March 29 is Palm Sunday, when the Christ, World Teacher, was led into Jerusalem (City of Peace) on a donkey (humility). Palms waving above His head, signified recognition of the Christ’s divinity. Palm Sunday is the Sunday before the Easter (Resurrection Festival). Palm Sunday begins Holy Week, the week of capture, imprisonment, passion, sacrifice, crucifixion, death and resurrection of the christ. All events in the Christ’s life represent events (initiations) that humanity experiences through many lifetimes. We turn our attention to these holy events this week. Their concepts portray and reveal to us greater spiritual understanding. Then, Aries, the “light of life itself” shines through us.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Best of Santa Cruz 2015 Editor's Picks

BEST NIGHT CAP WARSAW MULE AT SHADOWBROOK
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Latest Comments

 

Spring Spirits

Sean Venus’ gin straight up, remembering Rosa’s and a tasting of Hungarian wines

 

What’s your favorite most recent outdoor discovery in Santa Cruz?

A hike that’s across from Waddell Beach. I didn’t realize you could go across the highway and do a super simple loop, and it’s beautiful. You can see the coastline. Liz Porter, Santa Cruz, Community Outreach

 

Martin Ranch Winery

Muscat 2012

 

Front Street Kitchen

Pop-up spot attracts paleo crowd with locally sourced low-carb meals