Santa Cruz Good Times

Thursday
Dec 25th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Santa Cruz News

News - Business

Business Fair 2010 & Exhibitor’s

Business Fair 2010 & Exhibitor’s

March 17, 2010 4pm -7pm Cocoanut Grove
How To Santa Cruz
is both the title of this year's business fair and a social media marketing initiative the Chamber has developed to give members the opportunity to engage in a rich social media experience. Each Business Fair participant has been invited to contribute to a collection of online articles on how to survive and thrive in Santa Cruz... information to their potential customers, visitors, and other businesses can find and contribute to.

Each article (text, video, or PowerPoint) utilizes the emerging marketing power of "authentic" communications and makes use of integrated social media – connecting the Article to related Facebook and LinkedIn sites and a Twitter feed. More importantly, the article becomes a searchable object that will return the information that users a searching for when they a looking for it.

Read more...
News - Business

Health Care on a Napkin

Health Care on a Napkin

One UCSC alumni swears that pictures can solve any problem—including health care reform

Dan Roam’s career path wasn’t anything he could have planned for or expected. Somehow, he started college with the intention of becoming a doctor and ended up drawing on the backs of napkins for a living—and making quite a name for himself doing it.

“I blame it all on Santa Cruz,” he says.

The consultant, author and professional doodler is giving a presentation at the Santa Cruz Dream Inn on Nov. 12, at which he will attempt to break down the seemingly complex issue of American health care reform using simple drawings. The project, “American Health Care: A Four Napkin Series,” is his latest in a long line of attempts to solve big problems on—you guessed it—the backs of napkins.

Read more...
News - Business

Business Basics - GT web exclusive

Business Basics - GT web exclusive
Classes teach freelancers and small business owners how to grow
"We can't really compete with cupcakes," says Ryan Coonerty, a trifle wistful. The former mayor and current City Council member is sitting downtown at NextSpace, the shared office space and networking center he co-founded with Jeremy Neuner. He's here to talk about their newest project, a series of classes for freelancers, consultants, and entrepreneurs, meant to teach people how to create and grow their businesses. They're being held at NextSpace, through a partnership with Cabrillo Extension. But he acknowledges that they've got serious competition from other extension courses: "The cupcake decorating class has, like, 70 people already."
Read more...
News - Business

Strawberry Farms Forever

Strawberry Farms Forever

Farmer of the Year talks about the history of Watsonville, agriculture, her family and more

Diane Porter Cooley’s roots run deep in this region. Her forebears first arrived in Santa Cruz County around 1850, and were instrumental in different agricultural and institutional developments in the years since. She grew up on a farm in north Monterey County, where she remembers happily helping her father, a strawberry farmer. She moved away to go to Stanford University and spent the next few decades living everywhere, from San Francisco to Phoenix, Santa Monica to Connecticut. But she eventually found her way back to the land where she was raised, and has been living on her own farm in Watsonville for the past 30 years.

Now 80 years old and spunky as ever, Cooley has been named the 2009 Farmer of the Year by the Santa Cruz County Farm Bureau. And although her modesty won’t allow her to accept this fact (“It’s totally undeserved. I’m a totally fraudulent farmer,” she says, alluding to the fact that she rents out her farmland to other farmers to do the growing), there is copious evidence that suggests otherwise.

“Because [the award] says ‘farmer’ of the year, a lot of people think you have to be out on a tractor,” says Jess Brown, executive director of the Farm Bureau. “But our definition of a farmer is someone who maintains an agricultural business for a period of time, and Diane and her family have done so and are committed to continuing agriculture on the land they own. She is a farmer for that reason.”

Brown adds that the award, which is in its 30th year, is given to a person who has gone “beyond just farming.” Cooley fell under this category because of her dedication to land conservation and establishing agricultural easements, as well as her involvement with countless organizations – the Cabrillo College Foundation, Elkhorn Slough Foundation, Land Trust of Santa Cruz County, State Park’s Castro Adobe Restoration, Women in Philanthropy, Second Harvest Food Bank and a throng of others. In fact, Brown recalls the moment her name came up for consideration for this year’s award, and several Bureau members saying, “She hasn’t been given it already?”

Home on the Range

Cooley is standing at the kitchen sink in her airy Watsonville home, a vast stretch of strawberry field framed in the window behind her. She washes off a ripe selection of handpicked strawberries and arranges them on a plate with walnuts from her walnut tree, homemade ginger snaps and a pitcher of ice water from her well. She’s determined to feed me during our interview, for which she hopes to provide a “cultural Watsonville experience.” You can relax here, she says. The town is a very industrious, “blue-collary” kind of place, but there is a prevailing air of tranquillity.

She pauses on her way from the kitchen to the backyard and, as if to prepare me for the conversation we’re about to have, turns and says, “I have a lot of opinions about everything. You can take them or leave them.”

Most of her opinions turn out to be about how things change – farming, Watsonville, life. Sounding much like a local historian (“History greatly interests me, but I’m full of baloney,” she says), she talks of how local farming has transformed, how it went from cattle land to wheat, potatoes to sugar beets, roses to row crops – the latter of which was what was around when she was growing up. At that time, the advent of the refrigerated car (“just an icebox on wheels”) allowed for successful produce business, and the adoption of irrigation methods and soil and methylbromide treatments made it possible to grow strawberries on the land for long periods of time. She gestures to the plate of berries sitting between us on the patio table, “Try one of my fresh berries, just for you.”

Cooley remembers farming before being “organic” was of any concern, and the evolution of the method’s popularity. “There was definitely no organic interest, then there was organic scepticism, now there are true believers,” she says. Although she is supportive of people growing organic, she does not – her commercial strawberry effort is just too large.

“There are many people successfully growing organic strawberries – but on a much smaller scale,” she says. “But people like to eat strawberries even if they live in Minneapolis, or all over the world, where they normally would not be able to grow strawberries.

“Here, have another,” she adds.

Her opinion is less favourable for another popular notion amongst progressives in Santa Cruz County: eating local. She encourages the act “when it’s possible,” but then I tell her that many “go local” folks believe Santa Cruz County should transition from growing luxury crops like strawberries to more substantial, staple crops in order to achieve a local food system.

“No, that’s not going to happen,” she says. “Are you kidding? To take this valuable soil and put something that you can grow better and cheaper somewhere else? It’s a very interesting question, but it leaves soil, climate and economics out of it.”

The conversation drifts to the diversification of Watsonville, a type of change Cooley finds more agreeable. Growing up in the area, there was a decent sized Chinese and Japanese population, but the demographics have expanded exponentially since that time. She boasts of the area’s multi-cultural population, and the valuable contributions of Japanese-American and Mexican-American farmers. “Being a good farmer has nothing to do with your ethnicity, neither does being a bad farmer,” she says. Slipping into history once again, she details the waves of immigration of Croations, Italians, Portuguese, and Hispanics to the area, and their roles in the local agriculture industry.

The history lesson halts. “Stand up a minute, I want to show you something,” she says. She leads me to the edge of her crystalline pool, and motions toward the backdrop of soft brown and green hills behind her yard. “You see where the hills drop down abruptly, like a cliff? That’s like the toe of the San Andreas Fault, which is moving slowly across here all the time.

“I’m used to change, but I like it slow,” she continues. “We’ve got to remember that in our lives – if you change a little bit all the time it’s not such a shock.” As for the evolution of farming and diversity in the area, she says, “It’s all geology, just like the fault. The Pajaro Valley is moving slowly and revealing its structure.”

The visit wraps up as the warm afternoon yields to a breezy evening. Cooley has a busy night ahead of her: dinner with her 23-year-old grandson, also a Watsonville farmer, and her English as a Second Language class, for which she is a tutor. She shoves another handful of plump strawberries into my hands as I walk to my car. We say goodbye, but before I pull away she says, “My father was a strawberry farmer. So am I. Strawberry fields forever.”

News - Business

What Now?

What Now?

One agency ponders its future now that both the city and county reduced funding for non-profits

As the state of California crumbles beneath an unprecedented fiscal failure, and local governments stagger and sway from the blows of their own budget fiascos, agencies throughout their jurisdictions are facing the repercussions.

 

Read more...
News - Business

Green or Greenwashing? Announcement from Home Depot sparks enthusiasm and controversy

Green or Greenwashing? Announcement from Home Depot sparks enthusiasm and controversy

An eco-conscious approach to pest management is now up for debate thanks to a memo recently released by a Home Depot senior executive.

After a year and a half of persistent negotiations with the Santa Cruz nonprofit Ecology Action, Home Depot released a memo in early May that supports integrated pest management. The approach uses low-toxic methods to curb the critters that munch on garden veggies and dash across the kitchen counter.

Sent by Senior Vice President Ron Jarvis, the memo gives the green light for California Home Depots to participate in eco-minded training programs lead by environmental nonprofits and government agencies. Fliers and product labels made by environmental groups can be dispersed in stores, so long as individual store managers approve.

Read more...
News - Business

Community Brew AgroEco Coffee links Santa Cruz and Costa Rica

Coffee is no mere drink. It can be a crutch, sometimes a drug, a social lubricant and a cash cow, the tissue of many a first date and a multitude of jittery sleepless nights. Throughout history, it’s been both banned and consecrated, outlawed by the Church of Jesus Christ of Latter-day Saints, shunned by many Seventh-Day Adventists, and elevated to a sacrament by 16th century Sufi mystics. It’s one of the most traded commodities in the world, as well as one of the most valuable, second only to petroleum.

Read more...
News - Business

The Magic Stick

The Magic Stick

UCSC grad works his way behind the scenes of the latest note-taking technology

“Let me show you.” Robbie Suk shoves a hand deep into his briefcase, and after a moment of blind digging, pulls out a thick, coal-colored pen.

We were talking about the pen —not just any pen, but a Livescribe mobile computing pen— when I got lost in his technological jargon and said, “Yes, but what can it do?”

Read more...
News - Business

Rules of Attraction

Rules of Attraction

Santa Cruz is working harder than ever to keep the tourists coming despite economic hardship

It’s easy to gauge the start of tourist season in Santa Cruz — the beaches begin to fill with big umbrellas and families toting heavy coolers, the screams from the Boardwalk become inescapably audible, and in-town traffic jams turn into a daily nuisance.

Read more...
News - Business

911: Fiscal Emergency

911: Fiscal Emergency

Not a single tax to pay for 911 services via the phone bill passed. What does it mean?

Although there was a lot to celebrate after last week’s election, Scotty Douglass spent his post-election days consoling his “troops.” Douglass is the interim general manager at the Santa Cruz Consolidated Emergency Call Center (SCCECC), otherwise known as 911 headquarters, where the troops are the dispatchers. The center had been vying for the passage of Measures B and C, which were both shot down by voters.

Read more...
 
Page 7 of 8

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Dancing In the Rain

District Attorney Bob Lee’s death in October stunned the Santa Cruz community, but he had battled cancer fiercely—and privately—for more than a decade. Now one of his closest friends reveals the remarkable inside story

 

Giving and Giving, Then Giving Some More

2014 is almost over. Wednesday, Dec. 17, the Jewish Festival of Light, Hanukkah, begins. We are in our last week of Sag and last two weeks of December. Sunday, Dec. 21 is winter Solstice, as the sun enters Capricorn (3:30 p.m. for the west coast). Soon after, the Capricorn new moon occurs (5:36 p.m. for the west coast)—the last new moon of 2014. Sunday morning Uranus in Aries (revolution, revelation) is stationary direct (retro since July 22). Uranus/Aries create things new and needed to anchor the new culture and civilization (Aquarius). We will see revolutionary change in 2015. Capricorn new moon, building-the-personality seed thought, is, “Let ambition rule and let the door to initiation and freedom stand wide (open).” Capricorn is a gate—where matter returns to spirit. But the gate is unseen until the Ajna Center (third eye), Diamond Light of Direction, opens. Winter solstice is the longest day of darkness of the year. The sun’s rays resting at the Tropic of Capricorn (southern hemisphere) symbolize the Christ (soul’s) light piercing the heart of the Earth, remaining there for three days, till Holy Night (midnight Thursday morning). Then the sun’s light begins to rise. It is the birth of the new light (holy child) for the world. A deep calm and stillness pervades the world.The entire planet is revivified, re-spiritualized. All hearts beating reflect this Light. And so throughout the Earth there’s a radiant “impress” (impressions, pictures) given to humanity of the World Mother and her Child. The star Sirius (love/direction) and the constellation Virgo the mother shines above. For gift giving, give to those in need. Give and give and then give some more. This creates the new template of giving and sharing for the new world.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Pinned Down

Actors shine in true-crime wrestling drama ‘Foxcatcher’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Best Bites of 2014

A look back at the year in good taste

 

What downtown business is good for both one-stop shopping and last-minute gifts?

The Homeless Garden Project store. Because it is a community effort and has really useful and beautiful things, and allows you to connect with a lot of folks who are doing great work in Santa Cruz. Miriam Greenberg, Santa Cruz, UCSC Professor

 

Vino Tabi Winery

One of Santa Cruz’s most happening areas to go wine tasting is in the westside’s Swift Street Courtyard complex. Ever since a group of about a dozen wineries got together and formed Surf City Vintners (SCV), the place has been a hive of activity, and a wine-tasting mecca. Adding to the mix is the lively Santa Cruz Mountain Brewing beer company—making Swift Street Courtyard a perfect spot for a glass of wine or a pitcher of ale.

 

Betty’s Eat Inn

Yes, she’s a real person; no, this isn’t her