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Oct 23rd
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News - Business

Learning in a Gamers' Paradise

Learning in a Gamers' Paradise

UCSC's computer game design program receives a $457,000 donation from Sony

Don’t let the association with toys fool you. Designing video games can be hard work.  Such hard work, in fact, that a group of Sony employees found themselves working nights, weekends and holidays without receiving proper overtime pay. They filed a class action lawsuit against their employer, Sony Computer Entertainment America (SCEA), in 2005, and in July 2007, they won $8.5 million in overtime from the company.

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News - Business

Sole Mates

Sole Mates

They gave corporate America the boot and launched an online, custom- design shoe business. Three years later, the entrepreneurs behind Santa Cruz-based cmax.com are ready to try success on for size

They have a bond tighter than any knot you’d find on a pair of swank sneakers, and enough traction to sprint on the business treadmill for years to come. Most of all, David Solk, Irmgard Kreuzer and Dave Ward have got sole—a lot of it ... enough to make tens of thousands of shoes and then some.

Hear that? It’s Imelda Marcos sighing with envy.

To fully grasp the story of how Santa Cruz became home to three entrepreneurs who kicked corporate America on its rear end only to launch the country’s—perhaps the world’s—hippest cus- tom design online shoe buying business, cmax.com (also known as customatix.com), it’s best to simply put yourself, well, in their shoes. There you are ... working at a behemoth called Adidas, and although you’ve been enjoy- ing your job as an über executive in the high- paced and often frenzied industry, you just crave more. Something’s missing. What, exact- ly, is it? You’ve got a sweet income in a job that allows you to travel around the world. You’re also savvy with marketing and know how to really mass-produce athletic footwear. When you find yourself chatting with colleagues—com- pany employees who are also on the management end of things, a few of them living over- seas—ideas are tossed around. Why not branch out ... form your own company, sell shoes. But take it to another level: do it online and do it in a way nobody else does. You want your e-tailing adventure to allow the customer to design his or her own shoes, really get involved in the process ... make it an inti-mate, personal experience. It would put conventional shoe buying on a tilt, but would it fly? Got $2 million?

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Santa Cruz Restaurant Week

A huge part of Santa Cruz Restaurant Week has always been about offering a great dining experience for an affordable price. For some locals, the $25 flat-rate cost has provided the opportunity (or the excuse!) to try new spots, and indulge in Santa Cruz fine dining in a way they might have thought too pricey before.

 

Scorpio Sun, New Moon Eclipse, Mercury Direct

The Sun enters Scorpio’s mysteries Thursday under a new moon and partial solar eclipse (something essential has come to an end, its purpose completed). In Scorpio we harbor secrets, are devoted to something deep, dark and hidden. Sometimes it’s ourselves. We can bring great suspect to our assessment of others. Scorpio is the scorpion, the serpent and the eagle—three levels of development. As the serpent we take shelter in our beliefs. Sometimes we bite (or sting). The eagle vanquishes old beliefs through its sharp intellect, soaring high in the air, seeking to understand through perspective. Understanding releases us from the bondage of fear. The eagle is like the mother soothing feelings of mistrust, offering protection. Knowledge does this, too.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Docs Without Borders

United Nations Association Film Festival showcases documentaries from around the globe
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Latest Comments

 

Back Porch

Austin Kaye on backyard dinners and why it’s his favorite time of year to be a chef

 

What’s the most outrageous situation you ever saw at a restaurant?

Damani Thomas, Santa Cruz, Chef/Owner

 

Wine Lust

The Spanish Godello grape, plus arancinis, tender butter lettuce and pork schnitzel at Soif

 

What artist or artists participating in the encore weekend of Open Studios should not be missed?

Santa Cruz | Teacher