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Nov 25th
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News - Business

Learning in a Gamers' Paradise

Learning in a Gamers' Paradise

UCSC's computer game design program receives a $457,000 donation from Sony

Don’t let the association with toys fool you. Designing video games can be hard work.  Such hard work, in fact, that a group of Sony employees found themselves working nights, weekends and holidays without receiving proper overtime pay. They filed a class action lawsuit against their employer, Sony Computer Entertainment America (SCEA), in 2005, and in July 2007, they won $8.5 million in overtime from the company.

News - Business

Sole Mates

Sole Mates

They gave corporate America the boot and launched an online, custom- design shoe business. Three years later, the entrepreneurs behind Santa Cruz-based are ready to try success on for size

They have a bond tighter than any knot you’d find on a pair of swank sneakers, and enough traction to sprint on the business treadmill for years to come. Most of all, David Solk, Irmgard Kreuzer and Dave Ward have got sole—a lot of it ... enough to make tens of thousands of shoes and then some.

Hear that? It’s Imelda Marcos sighing with envy.

To fully grasp the story of how Santa Cruz became home to three entrepreneurs who kicked corporate America on its rear end only to launch the country’s—perhaps the world’s—hippest cus- tom design online shoe buying business, (also known as, it’s best to simply put yourself, well, in their shoes. There you are ... working at a behemoth called Adidas, and although you’ve been enjoy- ing your job as an über executive in the high- paced and often frenzied industry, you just crave more. Something’s missing. What, exact- ly, is it? You’ve got a sweet income in a job that allows you to travel around the world. You’re also savvy with marketing and know how to really mass-produce athletic footwear. When you find yourself chatting with colleagues—com- pany employees who are also on the management end of things, a few of them living over- seas—ideas are tossed around. Why not branch out ... form your own company, sell shoes. But take it to another level: do it online and do it in a way nobody else does. You want your e-tailing adventure to allow the customer to design his or her own shoes, really get involved in the process ... make it an inti-mate, personal experience. It would put conventional shoe buying on a tilt, but would it fly? Got $2 million?

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Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Simplicity Preparing for Thanksgiving

When we study and apply astrology in our daily lives, we are anchoring new Aquarian thinking. Study, application and use of astrology, understanding its language, builds the new world, the new culture and civilization. Astrologers are able to plan right timing and right action. Next week is Thanksgiving (Thursday, Nov. 26). It’s good to understand the energies influencing us in the days leading up to Thanksgiving. When we know these things we are able to make Right Choices, have Right Action. We link heaven and Earth, our minds with the starry energies that influence us. Let us consider the following influences. The North Node (point in space where sun and moon meet, representing humanity’s present/future pathway) has just entered Virgo. Virgo is about food, purity, cleanliness, service, detail, order and organization. What can we learn from this? Because these energies are available to us we, too, can have intentions and a rhythm of order and organization, purity and cleanliness. Sunday, the sun enters Sag, joining Mercury (we have high ideals, many goals). Tuesday, Mercury/Saturn (structured disciplined thinking) squares Neptune (thoughts, ideas, goals dissolve away). Wednesday is 3 degree Sagittarius solar festival (full moon). Sag’s keynote is, “We see a goal, we achieve that goal, and then we see another.” We might have many plans and goals for Thanksgiving. However, on Thanksgiving those goals may be dashed. Saturn (structure) squares Neptune. All structures and plans dissolve and fall away. What is our response to this? We simplify all that we do. We plan on everything changing. We don’t fret. We adapt instead. Adaptation is the behavior of the Disciple. Sagittarius is the sign of the Disciple. 


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Film, Times & Events: Week of November 20

Santa Cruz area movie theaters >
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Latest Comments


If you could be someone else for one month, who would it be?

President Obama, so I could change a lot of laws that pertain to people in jail for drug possession and other minor crimes. Raouf Ben Farhat, Petaluma, Self-Employed



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If you won the lottery, what would be the first three things you did?

Build a restaurant, buy a house for my mom and donate a quarter of the money to the Boys and Girls Club. Jevon Martin, Santa Cruz, Chef