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Aug 02nd
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News - Business

Learning in a Gamers' Paradise

Learning in a Gamers' Paradise

UCSC's computer game design program receives a $457,000 donation from Sony

Don’t let the association with toys fool you. Designing video games can be hard work.  Such hard work, in fact, that a group of Sony employees found themselves working nights, weekends and holidays without receiving proper overtime pay. They filed a class action lawsuit against their employer, Sony Computer Entertainment America (SCEA), in 2005, and in July 2007, they won $8.5 million in overtime from the company.

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News - Business

Sole Mates

Sole Mates

They gave corporate America the boot and launched an online, custom- design shoe business. Three years later, the entrepreneurs behind Santa Cruz-based cmax.com are ready to try success on for size

They have a bond tighter than any knot you’d find on a pair of swank sneakers, and enough traction to sprint on the business treadmill for years to come. Most of all, David Solk, Irmgard Kreuzer and Dave Ward have got sole—a lot of it ... enough to make tens of thousands of shoes and then some.

Hear that? It’s Imelda Marcos sighing with envy.

To fully grasp the story of how Santa Cruz became home to three entrepreneurs who kicked corporate America on its rear end only to launch the country’s—perhaps the world’s—hippest cus- tom design online shoe buying business, cmax.com (also known as customatix.com), it’s best to simply put yourself, well, in their shoes. There you are ... working at a behemoth called Adidas, and although you’ve been enjoy- ing your job as an über executive in the high- paced and often frenzied industry, you just crave more. Something’s missing. What, exact- ly, is it? You’ve got a sweet income in a job that allows you to travel around the world. You’re also savvy with marketing and know how to really mass-produce athletic footwear. When you find yourself chatting with colleagues—com- pany employees who are also on the management end of things, a few of them living over- seas—ideas are tossed around. Why not branch out ... form your own company, sell shoes. But take it to another level: do it online and do it in a way nobody else does. You want your e-tailing adventure to allow the customer to design his or her own shoes, really get involved in the process ... make it an inti-mate, personal experience. It would put conventional shoe buying on a tilt, but would it fly? Got $2 million?

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Health Screening

Santa Cruz wellness expert releases app to improve workplace well-being

 

Leo Sun; Full Moon, Venus Retro in Leo; Saturn Direct

It’s a complex week of planetary movements, challenges, demands and callings. We’re in the time of the Leo Sun. Leo—fixed fire, gold, the heart, generous, strong, noble, the king/queen—needs appreciation and praise from everyone in order to move forward. During Leo we gain a greater sense of self-identification by recognizing our creativity. It’s therefore a perfect time for Venus retrograding in Leo. In Venus retrograde we review and re-assess values. Venus retro in Leo concerns our self as valuable, acknowledging talents, gifts, abilities and offerings. Friday, Venus re-enters Leo (29 degrees, a critical degree) continuing the retrograde to 14 degrees Leo on Sept. 6. Friday (Full Moon) is also the (8 degrees) Leo solar festival, Festival of the Future. Leo is the heart of the sun, the heart of all that matters. When attuned to this heart, we have understanding and inclusivity. The heart of the Lion is Mitra (think “Maitreya,” the coming World Teacher). Leo prepares humanity to receive divine love from subtle sources and later to radiate that love to the kingdoms. Sirius, Ray 2, where love originates, streams through Regulus (heart of Leo), into the heart of the sun (Ray 2) and into all hearts. The heart of Leo is Regulus. Joining Venus, the love underlying all of creation appears. Saturday is Sun/Neptune (confusion or devotion) with late night Saturn turning stationary direct. Ideas, plans and structures held long in abeyance (since March 14) slowly move forward. (Read more on Leo and the week at nightlightnews.org and Risa D’Angeles’ Facebook page, accessed through my website.)

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Film, Times & Events: Week of July 31

Santa Cruz area movie theaters >
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Holy Cannoli

New bakery opens in Ben Lomond, plus Randall Grahm’s quest to grow 10,000 new grape varieties, and Mexican cooking classes

 

Is Santa Cruz turning into Malibu North?

It's got a ways to go before it gets wrecked like Malibu, but I think we need to be very careful about growth. Maria Mattioli, Santa Cruz, Psychotherapist

 

Bargetto Winery

A much-anticipated annual event at Bargetto Winery is the release of their very special La Vita red wine. June 7 was the day to be heralded this year, and I happily squeezed my car into their overloaded car park in eager anticipation of tasting the new La Vita nectar.

 

Margaritaville

Popular Capitola spot gets new owner and complete makeover