Santa Cruz Good Times

Saturday
Apr 18th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Business Basics - GT web exclusive

news_laptopClasses teach freelancers and small business owners how to grow
"We can't really compete with cupcakes," says Ryan Coonerty, a trifle wistful. The former mayor and current City Council member is sitting downtown at NextSpace, the shared office space and networking center he co-founded with Jeremy Neuner. He's here to talk about their newest project, a series of classes for freelancers, consultants, and entrepreneurs, meant to teach people how to create and grow their businesses. They're being held at NextSpace, through a partnership with Cabrillo Extension. But he acknowledges that they've got serious competition from other extension courses: "The cupcake decorating class has, like, 70 people already." Business classes are always going to be a tougher sell than sweet treats, but Coonerty is hopeful that these courses will provide needed training and education for Santa Cruz's self-employed entrepreneurs, as well as the city's small-business owners. He says that as more people become self-employed, the need becomes greater for them to learn how to manage all aspects of their professional lives.

"In the past," he explains, "corporations traditionally provided an infrastructure in terms of offices, job training, health-care, all these different pieces. Now, we're moving towards a more freelance, outsourced economy, so we have to create this infrastructure ourselves."The self-employed are a huge proportion of the Santa Cruz workforce - the Cruz Business website estimates that of the city's 6,000 business licenses, 4,000 are held by solo entrepreneurs. "Santa Cruz is a beautiful place, and you have a lot of people who try to figure out how to make it work here so they can live here," Coonerty says. "One of the ways they do that is by piecing together a bunch of different gigs. There are not a lot of big companies here that provide an employment base, so people have to be pretty creative and entrepreneurial in order to keep their business going.

"But if you're going to be a successful consultant and freelancer, you have to be good at marketing," he adds. "You have to know how to do accounting. You have to know how to set up a legal corporation."

The courses begin in late September; they will be "Start-Up 101", taught by Jim Weisenstein, who serves on the NextSpace board of directors, "Using Social Media to Grow Your Business" and "Freelancing & Consulting 101: Law, Accounting, Finance & Insurance," both taught by Neuner. With small class sizes and a focus on strengthening students' individual business plans, it may not be dessert, but it still sounds pretty sweet.

For more information, visit http://www.nextspace.us, or the Cabrillo Extension course catalogue online at http://www.cabrillo.edu/services/extension/business.html.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Smells Like Team Spirit

The organizers of TEDx Santa Cruz don’t just talk about this year’s theme, ‘radical collaboration’—they live it

 

Pluto Retrograde, Aries New Moon, Lyrid Meteor Showers

As the Lyrid meteors, radiating from the star Vega in the Harp constellation, begin showering heaven and earth with light, Pluto, planet of transformation (or die) turns stationary retrograde (Thursday, April 16), 15 degrees Capricorn. Retrogrades have purpose, allowing humanity time to review, reassess, research and reinvent while returning to previous situations. Retrogrades are times of inner activity, seeds sown in bio-dynamically prepared soil. Pluto retrograde is the most serious and resolute of retrogrades—a pure tincture, or, as in homeopathy, a “constitutional” touching the essences of all that matters. Pluto offers deep insight into confusion or puzzlement and areas where transformation is still incomplete. It’s valuable to have one’s astrology chart to follow what area of life the major planets— especially Saturn, Uranus, Neptune and Pluto—are influencing. These outer planets have long-term and lasting effects on our psyche, inner/outer life events, how people see us and how we see and process our world. Pluto, retrograde for five months (until Sept. 24) offers deep earthquakes of change, awakens humanity to the task of building (Capricorn) the new culture and civilization, flailing our inner world about, deepening us until we transform and do things differently. Pluto is an unrelenting teacher. New moon (29 Aries) is Saturday, April 18. With the personality-building keynote, “Let form again be sought.” Mars anchors the new creative fires of Aries into our world. The New Group of World Servers participates together in the new moon festival, while also preparing for the Taurus Wesak, Buddha Full Moon Festival (May 3). Join us everyone.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Film, Times & Events: Week of April 17

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Mighty Leaf

Radicchio from Dirty Girl Produce, wine etiquette fail, and a treat from Gayle’s

 

What would you like to see a TED talk about?

Hydrogen-gas cars that are coming this summer. Scott Oliver, Santa Cruz, Professor

 

37th Parallel Wines

I visited the Capitola Mall recently to check out the newly launched Third Fridays Walking Art Tour, and was surprised to find an impressive assortment of artwork from local artists.

 

New Bohemian Brewery

New Santa Cruz brewery focuses on European style lagers