It was launched in Scotts Valley, went nuclear and is now one of the most successful companies in America. The Netflix story.
At a glance, it doesn’t look like much. It’s red, square and fits neatly between your bills in the mailbox. But for Netflix founder and Santa Cruz resident Reed Hastings, his now-famous red envelope represents something more: A revolution in the way America watches movies.
What began as a small business in Scotts Valley 13 years ago has become the world’s largest subscription service streaming movies and television shows on the Internet and mailing DVDs. According to its website, Netflix members add 2 million movies to their Queues every day. With more than 15 million members as of June 2010, paying $8.99 a month to instantly watch movies online or have them delivered to their homes, the company has rapidly become a force to be reckoned with.