XTERRA triathlon comes to Santa Cruz
After two years of working with the Department of Economic Development on special projects, such as bringing the Amgen Tour to Santa Cruz, Jennifer Karno wanted to do more to promote Santa Cruz as a destination for natural beauty and year-round outdoor adventure.
“Some people move to Santa Cruz because it’s a place where you can work hard and play hard, but we're not known for promoting it, so many don't realize that we have one of the biggest bike industries really in the country,” Karno says. "I'm passionate about bringing off- season tourism here in a sustainable way, because in that time between October and June our economy suffers.”
After a year and a half of consideration, an upcoming event that marks a public-private collaboration between XTERRA and the City of Santa Cruz, state parks and Friends of Santa Cruz State Parks aims to do just that. Santa Cruz's own Wilder Ranch State Park will host the 2011 XTERRA triathlon Pacific Championship, including one of six regional championship races in XTERRA's America Tour.