Leader of the fair trade movement in Palestine to speak in Santa Cruz
Nasser Abufarha, a native-born Palestinian, encountered a fair trade product for the first time in 2002 at a coffee shop in Madison, Wis. Nine years later, he’s at the helm of a business and a nonprofit organization that bring fair trade, certified organic products to the United States and Europe, while also bringing the prospect of sustainable living to struggling farmers in Palestine.
Santa Cruz residents are invited to hear Abufarha’s story—one of fair trade, organic olives, and hope amidst the war-torn Israel/Palestine conflict—on Jan. 17 at the Live Oak Grange.
Abufarha is the founder and driving force behind the nonprofit organization Palestine Fair Trade Association (PFTA). In connection with his organic delicacies business, Canaan Fair Trade, PFTA works to provide sustainable living to struggling family farmers in the Palestinian West Bank region. Abufarha and the PFTA maintain a longstanding relationship with the Resource Center for Non-Violence (RCNV) in Santa Cruz, which organized the upcoming event.