Imagine Positive Change project will use donations to help local homeless
“Can you spare some change?” Santa Cruz residents are bound to get this question every so often. Those who live or work downtown may even hear it several times a day. It often remains rhetorical, bouncing like an unanswered echo up and down Pacific Avenue. It floats right past pedestrians, eliciting a sympathetic smile or “no, sorry” on the best of days. But if Santa Cruz wasn’t a lucrative location for panhandling, it wouldn’t be a hotspot for the act—and thus there are also those residents who are happy to help, those who can’t say no, and those who fork over a few coins when the mood strikes.