Second Harvest Food Bank, CAP Report, show that giving is strong, despite down economy
Sarah Owens, marketing director for New Leaf Community Markets, is getting ready to head to Watsonville. She and a handful of other New Leaf staff are taking turkeys to the United Farm Workers, just one of the groups that are receiving such a donation from the local natural food grocer this holiday season.
“I’m excited to go,” she says. “It’s definitely not in my job description, but giving to the United Farm Workers is really great because they are the ones working in our fields. It’s nice to give back to them.”
So far, New Leaf has donated more than 500 pounds of turkey breast to the Homeless Services Center and 150 turkeys to other organizations, including the Walnut Avenue Women’s Center. The store gives back in several other ways, including their Envirotokens program, community days (when 5 percent of the day’s sales go to a local organization), and their school program, which has given $150,000 to local schools. Although New Leaf has, like most businesses, seen some affects from the economic downturn, and has also seen two major competitors open this year, Owens says they “have remained strong and…are still able to give back to the community.”