Many a Madison Avenue Marketeer might marvel at the creatively-crafted slogan, concocted legend, classically-executed artwork, and glitzy website: but it’s the hamburgers at Betty Burgers that steal the show.

The oddly-shaped lot on the corner of Murray and Seabright has seen many businesses come and go, but Betty is blessed frequently with lines of hungry people lingering about her double doors. She also welcomes phone-in orders with a special pick-up and beverage-only line.

Promising “juicy patties and hot buns,” the streamlined menu features an assortment of hot sandwiches, each with pickles, onions, lettuce, tomato, and flavored mayonnaise-based sauces called lubes.

10 Dishes You Need to Know About
Santa Cruz County has plenty of creative diversity. But the same can be said for its culinary offerings, especially ethnic dishes. Take note of 10 that captured our interest.

........ In any weather, the view from Paradise Beach Grille complements the marvelously seasoned food and attentive staff

When your business depends on the Internet and the power goes out, you might as well go to lunch and enjoy Mother Nature’s show. This was the justification that brought us to Capitola’s Paradise Beach Grille in the middle of a mid-week afternoon.

The charming hostess led us across the colorful rock mosaic floor to the best seat in the house. Adjacent to the glowing fireplace and overlooking rain-swollen Soquel Creek, we were ushered into autumn by the season’s first storm.

While we were waiting for appetizers, all manner of flotsam floated and bobbed by on Class III rapids, from patio furniture and a hay bale, to branches and whole trees. We had apparently missed sighting a floating dock with attached kayaks in tow. Seagulls facing the wind hung motionless on extended wings until blown backwards by strong gusts.

The bartender delivered a large bowl of Thai-waiian Spicy Black Mussels ($15) accompanied by a mound of sticky sweet rice. The dark broth was scented with coconut and salty, sweet, spicy Thai ingredients.

Two little girls perched atop silver stools enjoying an after-school treat. Forks full of frosting, the youngsters were admiring the handiwork of Starz Cupcakes.

Ignore the sign in the window of the bakery’s adjacent neighbor which announces the availability of Goddesswear. All good intentions will be forgotten when you see the pretty cupcake display. Colorful baking papers replace traditional accordion-like baking cups, making the rows of desserts appear as origami butterflies taking flight.

On any given day, 15 of the more than 100 cupcake flavors are available. The regular size is $2.95. All are made from scratch and contain no preservatives. Beverages include coffee drinks, juice, and regular, chocolate and nonfat milk. If you want a fancier cupcake, a variety of sprinkles are available at the counter.

Inside and out, relaxing Center Street Grill dishes up Mediterranean style

It was a perfect October day when I settled on the tree-lined patio for lunch at the Center Street Grill in Santa Cruz. Although the sun was still warm, the autumn air, perfumed by long, pendant angel trumpet flowers, was comfortably cool. The sound of water trickling from various fountains added a touch of tranquility—just a block away from the bustling downtown.

Freshly squeezed grapefruit juice, thick with pulp, and just tart enough to jumpstart the day, foreshadowed the freshness of the meals to come and the attention to detail paid by the chefs here. Inside the restaurant, I noticed the walls at sharp angles painted soft taupe and olive separate the dining areas. Cups of crayons awaited children who would doodle on white paper tablecloth covers.

The Crow’s Nest celebrates 40 years of salads, seafood, sunsets, and sociability

A considerable school of small fish broke the water’s surface, dappling it like raindrops and inciting two dozen pelicans to dive-bomb headfirst after them in rapid succession. Sleek pinnipeds joined in the frenzy, their shiny furred bodies leaping, spinning and splashing. This is just one of the many sunset performances staged nightly outside The Crow’s Nest, the popular beachfront restaurant and lounge now celebrating its 40th birthday.